Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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As publishers flee Facebook, will Snapchat help cushion the fall? You probably thought platform-specific publishing was so 2017, but maybe not! NowThis announced today a breaking news channel to be consumed on Snapchat Discover. It will be called NowBreaking, and will launch in June.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-05-03 00:00:00 UTC ]
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In subscriptions, Amazon's Prime program announces a "Book Box" invitational offer in the United States, as the UK's Unicorn art-book publisher names New Mexico's Fatima Ronquillo to its retrospective club. The post Industry Notes: Amazon Prime Boxes Books for Children, Unicorn Acquires... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
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At the 2018 Abu Dhabi Book Fair, Flora Rees of the Emirates Literature Foundation talks about the editor-author relationship and the role of literary agents in publishing across the Arab world. The post At the Abu Dhabi Book Fair: An Industry Ready for Editorial Rigor and Literary Agents... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Lightning Books has bought the second novel by the Scottish-born winner of Australia’s richest literary prize, Ryan O’Neill, about a 19th century short story reimagined 99 times. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Dame Jacqueline Wilson joins author Lauren St John's campaign calling for the book industry to ditch plastic. Continue reading at BBC News
[ BBC News | 2018-04-24 00:00:00 UTC ]
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Fifty of the UK’s authors and illustrators, including Sir Michael Morpurgo, Chris Riddell and Jacqueline Wilson, have pledged their support for a campaign encouraging the book industry to ditch the plastic. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget
[ Engadget | 2018-04-21 00:00:00 UTC ]
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Three Big Five CEOs are scheduled for a session from BookExpo and the Association of American Publishers. And the UK's award for writers aged 18 to 35 opens for submission. The post Industry Notes: US Publishers Association Announces Book Expo Panels; UK’s Sunday Times Prize Opens for Entries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
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The third iteration of Germany's publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians. The post Industry Notes: Nurturing Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
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In its second year at Bogotá, the professional program has a class of agents, editors, and translators arriving this week. And in the UK, Amazon will pay a second Kindle Storyteller winner £20,000. The post Industry Notes: Bogotá’s Second Pro Program; Kindle UK’s Second Storyteller Award... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
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The Northern Fiction Alliance proposes an eight-point plan to address the issue of regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Allen Lane and Yale University Press (YUP) both have two books apiece on the £40,000 Wolfson History Prize 2018 shortlist, which recognises and celebrates books which combine excellence in historical research with readability for a general audience. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Fierce bidding wars between publishers saw several big deals happen for politically charged novels at this year’s fair, as new books from Jeanette Winterson and Caitlin Moran were also revealed• What will you be reading next year? A roundup of London book fairFrom a distance, the only thing that... Continue reading at The Guardian
[ The Guardian | 2018-04-13 00:00:00 UTC ]
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Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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