Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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At outlets that report to NPD BookScan, print unit sales were 6% higher in the week ended Feb. 4, 2018, than in the comparable week in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Agent Charlie Olsen has collected more than 400 signatures on a letter appealing to the 'New York Times' to restore the graphic bestseller lists that were eliminated last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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In France, a new exhibition on Arab comics launches at the Angoulême Comics Festival. And in the States, Scholastic's new nonfiction imprint will tackle history and social issues for children. The post Industry Notes: Angoulême Focus on Arab Comics; Scholastic’s New Nonfiction Imprint appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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Amazon's shares jumped 6% after the retail giant posted its financial results for the fourth quarter, revealing it doubled profits made in the same period last year to $1.9bn (£1.34bn). Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended Jan. 28, 2018, than in the comparable week in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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The Publishers Weekly Stock Index dipped 1.5% in January, substantially underperforming compared to the Dow Jones Industrial Average, which rose 5.8%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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Picador has acquired a "funny and tragic" debut novel about 1960’s rural America by Paula Saunders, the wife of Man Booker Prize-winning George Saunders. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Big sales of Michael Wolff's book contributed to boost sales 9% higher in the week ended January 14, 2018, than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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The Awl shuts its doors, Hanley Wood expands its data offerings, Cole Publishing acquires several Grand View titles, and more from around the industry. The post Hearst To Lay Off 145 Former Rodale Staffers | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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Among unknowns facing the UK book industry this year, the idea of a Waterstones sale is among the most vexing. There's one point of agreement: Industry players would like managing director James Daunt to stay in place. The post Industry Insiders: What’s Ahead for the UK’s Leading Bookseller... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
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New culture secretary Matt Hancock and his Labour counterpart Tom Watson presented different visions of the impact of Brexit on the creative industries at an event held at the Natural History Museum to celebrate the third anniversary of the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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