Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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BBC Books will publish BBC presenter Stacey Dooley’s debut about "extraordinary women". Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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The Book Trade Charity has unveiled a progressive plan to help new joiners to the industry find accommodation in the capital amid soaring rental costs. Continue reading at The Bookseller
[ The Bookseller | 2017-11-21 00:00:00 UTC ]
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The city of Barcelona may only have 1.6 million residents, but it dictates much of what Spanish speakers around the world read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last... Continue reading at The Guardian
[ The Guardian | 2017-11-17 00:00:00 UTC ]
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Facebook's Video Insights for Pages is welcoming a new feature Wednesday: Highlighted Shares. The social network said in a Facebook Media blog post that Highlighted Shares will offer publishers more information about how other Facebook pages are sharing their videos. Highlighted Shares will list... Continue reading at AdWeek
[ AdWeek | 2017-11-16 00:00:00 UTC ]
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In Rome, a North American publisher joins its Italian founder in a new English-language bookshop. And in Rotterdam, Sweek launches another competition. The post Industry Notes: Europa Editions’ New Rome Bookstore; Sweek’s ‘Romantasy’ Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-16 00:00:00 UTC ]
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More transparency around career paths would help a wider range of people access roles in the industry, panellists at the Building Inclusivity in Publishing conference said yesterday (13th November). Continue reading at The Bookseller
[ The Bookseller | 2017-11-15 00:00:00 UTC ]
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The key event in the US National Book Foundation's annual awards program is the ceremony on Wednesday evening (November 15) in New York City. The post Industry Notes: National Book Award Live Stream Wednesday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
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Here's the way I see it: The difference between old and new media publishers (or traditional and digital-native publishers, if you prefer) is that, while both struggle to stay afloat, some new media companies just don't quite realize it yet.I've been thinking about the economics of all... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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Canada’s top bookstore chain, Indigo, confirms plans to open bookstores in the US in 2018. Some believe Indigo is in a better position to compete with Amazon than Barnes & Noble. The post US Industry Eyes Canadian Retailer Indigo’s Plan To Open American Bookstores appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-09 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Acquired by Macmillan last year, Pronoun was a no-cost-to-authors self-publishing platform developed from the multimedia company Vook. The post Industry Notes: Macmillan’s Pronoun Self-Publishing Platform Signs Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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Oxford University Press (OUP) Children’s has acquired a fiction series from the BAFTA-nominated creators of The Night Zookeeper, a digital platform which promotes children’s writing. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Women’s share of all publishing jobs rose in 2016, and the pay gap with men closed slightly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Simon & Schuster saw sales of print books post gains while sales of downloadable audio rose about 25% in the third quarter ended September 30, 2017. E-book sales fell again. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Led by big gains for three companies, the Publishers Weekly Stock Index rose 12.2% in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Oct. 29, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Feminism Has No Boundaries' is the title of France's Albertine Books festival this week, as Cynthia Nixon is named Naitonal Book Awards host. The post Industry Notes: Cynthia Nixon Hosts US National Book Awards; Albertine Opens Festival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-01 00:00:00 UTC ]
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