Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Song of the summer and TV shows American Gods and 13 Reasons Why boost German media groupThe global success of 2017’s song of the summer, Despacito, together with sales of the TV series American Gods and the popularity of controversial book-turned-Netflix series 13 Reasons Why has helped drive... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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The Ukrainian ban on Russian-language book imports is seen as contributing to closures and consolidations. Surviving publishers are reported struggling. The post Ukraine Publishing Industry’s Bad Year: Closures Amid Kiev’s Russian Book Ban appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-30 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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In a timely partnership for the school year, international publisher McGraw-Hill and ebook-and-print bundler iFlipd pilot a $15-per-week textbook rental. The post Industry Notes: McGraw-Hill and iFlipd Pilot a Weekly Rental Ebook+Print Textbook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-25 00:00:00 UTC ]
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'Publishing needs new voices, new writers need a showcase,' says Julia Bell, who leads the forthcoming new iteration of 'The Mechanics' Institute Review.' The post Birkbeck’s ‘Mechanics’ Institute’ Anthology: ‘Showcasing New Voices’ to the UK Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-23 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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'We cling on to the idea that the UK is so different from all the other countries.' And change, says Bloomsbury's Richard Charkin, is a new constant. The post Richard Charkin: ‘We’ve Allowed Our Industry To Become Over-Complicated’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-18 00:00:00 UTC ]
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Talking of 'innovative and affordable solutions to assist schools and universities,' Odilo announces a deal with the European Commission. The post Industry Notes: EC Chooses Spain’s Odilo; Quarto Breaks Off Talks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-17 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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Hodder & Stoughton has bought a book about The Ashes by former England spin bowler Graeme Swann. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Thanks to the request of a new shareholder that the company put itself up for sale, the stock price of Barnes & Noble rose 7.2% in July, the strongest performance of the 10 stocks listed on the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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