Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
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The string of weekly sales gains this fall continued in the week ended Oct. 22, 2017. At outlets that report to NPD BookScan, unit sales of print books were 4% higher than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Jessica Townsend’s Nevermoor: The Trials of Morrigan Crow will be adapted for screen by the Oscar-nominated writer of "The Martian" for Twentieth Century Fox. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Showing upticks for both adults and children's/YA book sectors, the news looks good for the first half of 2017–if adjustments don't change things. The post US Industry Sales for Half of 2017: Looking Good, So Far appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-27 00:00:00 UTC ]
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Putting customer needs at the heart of your thinking, and letting that drive the change, and pace of change, in your business is the number one lesson for an academic publisher as it navigates the digital transition, according to Brian A Napack, the newly appointed president and c.e.o. of John... Continue reading at The Bookseller
[ The Bookseller | 2017-10-26 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Children's authors played a pivotal role at the Northern California Independent Booksellers Association's Fall Discovery Show in San Francisco, sparking discussions on current events and diverse representation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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Rachael Ray Everyday gets a redesign, a jaded UK columnist goes for some creative revenge, and more news of interest from around the magazine world... The post NJ Regional Mag Cancels Ill-Conceived Panel | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-25 00:00:00 UTC ]
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As the post-Frankfurt part of the world publishing autumn conference season rolls on, here are notes on several events in Europe, Asia, and North America. The post Publishing Industry Conference Notes: Paris, Singapore, Philadelphia, London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-25 00:00:00 UTC ]
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Trapeze will publish an “unsettling thriller” set in Norway from novelist Isabel Ashdown which promises “jawdropping twists and turns”. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Looking to attract stakeholders to join the effort with money and board membership, BookMap, an effort to size up world publishing, is launched. The post New BookMap Initiative: Trying To Chart the World Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
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Britain’s creative industries are facing a "potentially catastrophic" loss of talent and skills following Brexit, the Creative Industries Federation has warned, arguing that the end of freedom of movement poses a "huge risk" to the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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At Wattpad, a new premium subscription is being rolled out for the US and Canadian markets; BookExpo and BookCon call for program submissions. The post Industry Notes: Wattpad Opens a Paid Subscription, BookExpo Calls for Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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New books from Dan Brown and Rupi Kaur and a new edition of a Harry Potter title all contributed to print-unit sales that were 5% higher in the week ended Oct. 8, 2017, than in the comparable week in 2016, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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The Pacific Northwest Booksellers Association will double its annual gift to the Book Industry Charitable Foundation in support of booksellers in Northern California. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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