Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Unit sales of print books in the week ended Mar. 4, 2018, were 5% higher than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Simon & Schuster UK will publish a “lavishly illustrated” speculative novel by cult Swedish author Simon Stålenhag. Continue reading at The Bookseller
[ The Bookseller | 2018-03-06 00:00:00 UTC ]
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The Weekly ScUnit sales of print books rose 3% in the week ended Feb. 25, 2018, over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Publishing's closest relationship with Amazon Studios' Hollywood clout now lies in a new partnership with activist-filmmaker Jill Soloway's Topple Productions. And London's powerhouse PR firm Midas names Hodder's Jason Bartholomew joint CEO. The post Industry Notes: Jill Soloway’s Amazon Imprint... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-28 00:00:00 UTC ]
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A 31% leap in the print unit sales of board books in the week ended Feb. 18, 2018, helped drive total unit sales 5% higher than in the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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British, American, Lithuanian, Estonian, and Latvian writers are featured in this year's timely lineup at London Book Fair, Joanna Trollope seeing her newest book released on Thursday (February 22) and Nora Ikstena with a UK release on March 1. The post Industry Notes: London Book Fair Adds... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Harvill Secker has paid a six-figure sum for a thriller written by "a member of the publishing workforce" under the pseudonym Jessica Barry. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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With the juvenile fiction and nonfiction categories both posting 7% gains, total print unit sales were 3% higher in the week ended Feb. 11, 2018, than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Borough Press has scooped a debut novel by British author Joe Mungo Reed, described as "dazzling" by his professor George Saunders. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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The next two-year post as Children's Literature Laureate in Australia is taken up by Morris Gleitzman, as the American Literary Translators Association announces deadlines for its competitions' entries. The post Industry Notes: Australia’s New Children’s Laureate, America’s 2018 Literary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-13 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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The first of this year's The ARTS+ events is scheduled for later this week during the Berlinale. And in April, London Book Fair's Quantum conference will feature keynote events with headliners from three disciplines. The post Industry Notes: The ARTS+ at Berlinale; Goodwin, Shelley, Andoh at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-11 00:00:00 UTC ]
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