Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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In recognition of the Singapore Book Council's 50th anniversary, the Asian Festival of Children's Content names Singapore its 'Country of Focus.' And in the States, Macmillan and Binc open a second year of diversity-driven bookseller scholarships. The post Industry Notes: Asian Festival of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-04 00:00:00 UTC ]
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May was a quiet month for both the stock market and the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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There is an eager audience of consumers for diverse books and films that is being neglected by gatekeepers, a panel of experts at the New York Rights Fair said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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For the book business, print and digital markets have found balance, CEOs say, but political instability in the culture at large remains a cause for concern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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China Literature is at New York Rights Fair this week to bring more Chinese literature to the American market. And Amazon Publishing announces a two-book deal with Patricia Cornwell. The post Industry Notes: China Literature at Rights Fair; Amazon Publishing Signs Patricia Cornwell Series... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Kyle Books has won Bento Power by Shiso Delicious founder Sara Kiyo Popowa after a five-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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The global chief of Penguin Random House names Kristin Cochrane to the role of CEO in Canada. And in Sweden, the national universities' and research consortium says it can't get the open-access arrangements it needs from Elsevier. The post Industry Notes: Canada’s PRH Gets a Female CEO;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-18 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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A program that provides more than 27,000 educators with weekly poetry and teaching materials to support it has won the 2018 Innovations in Reading Prize from the National Book Foundation. The post Industry Notes: ‘Teach This Poem’ Wins National Book Foundation’s Innovations Prize appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
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The Holtzbrinck Publishing Group has doubled its share order in the planned initial public offering of Springer Nature, from €100m to €200m. Continue reading at The Bookseller
[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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The Ucross Foundation, best known for its 20,000-acre artists' retreat ranch in Wyoming, honors Proulx. And Wattpad expands another its screen presence with a new film option from Sony Pictures Television. The post Industry Notes: Ucross Foundation Honors Annie Proulx, Sony Options Katarina... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
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Bringing forward literature that would be 'shipwrecked without a translator,' Words Without Borders observes 15 years while BookExpo announces Len Riggio's keynote and BookCon adds interactivity to Jeff Kinney's talk. The post Industry Notes: ‘Words Without Borders’ at 15; Riggio, Kinney at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
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Although the stock market went through some wild gyrations in April, the Dow Jones Industrial Average finished the month only 2.5% higher than the start of April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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