Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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In Germany, Matthäus Cygan moves from digital direction at Random to business development at Frankfurter Buchmesse, and in the States, Kristin Fassler moves from Ballantine to Atria in marketing. The post Industry Notes: Cygan Joins Frankfurter Buchmesse; Fassler Goes to Atria appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
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Books editor Alice O'Keeffe shares her views on the 2018 Man Booker Prize longlist. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster. The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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UNITE 2018, the annual international convention hosted by the Association for Christian Retail, took place in Nashville, Tenn., from July 8-11, sharing news of a large investment designed to change the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-12 00:00:00 UTC ]
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Princeton University Press announces its PUP Audio division with four frontlist titles for the fall. And Penguin Random House Ireland partners with the charity Fighting Words on a student anthology. The post Industry Notes: Princeton Press Opens Audio Division; PRH Ireland Supports Fighting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Neither Barnes & Noble nor the spun-off Barnes & Noble Education have done terribly well in 2018. (Amazon, however, is doing just fine.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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Avon Books has signed a two-book deal with debut author and former journalist Lorna Cook, including a novel inspired by a ghost village in Dorset. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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UK audio production sector trade association The Radio Independents Group is relaunching as AudioUK, and with a broader remit, in the wake of the audiobook and podcasting boom, "to put audio production at the heart of the UK’s successful creative industries". Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Upcoming thriller The Whisper Man has been optioned for film as part of a major Hollywood deal. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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In a new direct-to-consumer curated outreach effort, Simon & Schuster will promote content across all its imprints. And Privateer's games are the basis for new GraphicAudio audiobooks. The post Industry Notes: Simon & Schuster’s New Book Club; GraphicAudio Plans Audiobook Tie-Ins... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-29 00:00:00 UTC ]
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