Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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A 'fast follow' is planned for Spanish-language regions for Wattpad Next payments, now beta-testing in the USA. Cengage Unlimited adds another university. The post Industry Notes: US Beta for ‘Wattpad Next’; Cengage Subscription for Missouri appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-19 00:00:00 UTC ]
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Bloomsbury Continuum will publish Anne Frank: The Collected Works next May, in the year that she would have celebrated her 90th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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£80m has been invested to develop nine new creative hubs across the UK, in Bristol, Leeds, London, York, Cardiff, Belfast, Dundee and Edinburgh, in a programme involving brands such as Audible. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Praising Frank Sambeth for 'his expertise in digital topics in particular,' Penguin Random House CEO Markus Dohel names Thomas Rathnow as Verlagsgruppe Random House's new chief. The post Industry Notes: Frank Sambeth Out at Verlagsgruppe Random House, Thomas Rathnow In appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-11 00:00:00 UTC ]
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The industry made small improvements on such hot-button issues as pay disparity and workforce diversification in 2017—but sexual harassment remains an issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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HarperCollins will publish a debut novel, A Woman of War by midwife Mandy Robotham, along with three other titles, following its first open submissions scheme. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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The Society of Authors has warned MPs that Universal Credit could silence working-class writers, impeding diversity in publishing and making it harder to attract different types of reader. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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The Za'atari Camp in Jordan is part of Book Aid International's refugee outreach, supported by Elsevier and other publishers. And Simon & Schuster's Touchstone goes to the Atria and Gallery Books lists. The post Industry Notes: Elsevier Contributes Book Aid’s Millionth Volume, Simon... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-24 00:00:00 UTC ]
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After the PW story on sexual impropriety at Christian writing conferences, readers and industry professionals flooded social media with responses and solutions for preventing future harassment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
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In the six month period ended August 31, 2018 revenue in Bloomsbury's adult group rose 22% over the comparable period in fiscal 2018, offsetting a 2% decline in sales in the children's division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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Canongate c.e.o. Jamie Byng has bought a memoir of a former publisher in the US whose life descended into "drug-fuelled chaos". Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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In organizational and corporate changes this month, the International Publishers Association's elections refresh committees while Penguin Random House US repositions Crown Publishing. The post Industry Notes: IPA Election Results; McIntosh Combines Crown and Random House appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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