Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Unit sales of print books rose 5% in the week ended Sept. 9, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Salt will publish an "emotionally-charged" debut of anger, identity and independence by Amanthi Harris. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Simon & Schuster UK is to publish actor Christopher Eccleston’s memoir, charting his own acting career plus the impact on him and his family of his late father’s struggle with dementia. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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E-textbook platform Bibliotech has raised $4.2m in its latest funding round and plans to double the size of its 15-strong software and sales team in London over the next two years. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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While the Children's market as a whole has plateaued in value since leaping 7% in 2016, with the full-year for 2017 posting a razor-thin 0.07% in growth, the Children's Non-Fiction category is booming in 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Unit sales of print books in the week ended Sept. 2, 2018, rose 6% over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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The 2018 sales decline was mainly due to a 13.6% drop in sales in the K-12 instructional materials segment. The two main consumer categories had gains with adult book sales up 4.2% and children’s/young adult sales inching up 0.3% over the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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With all four categories posting modest increases, unit sales of print books rose 3% in the week ended Aug. 26, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Having tested the program on an invitational basis for three months, Amazon rolls out its children's book boxes offer to the US Prime membership. And the Library of Congress holds its annual National Book Festival this weekend. The post Industry Notes: Amazon ‘Prime Book Boxes’ for Children;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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Bloomsbury will publish Grilled, about the fight for better conditions for farmed chickens, from American campaigner Leah Garcés. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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Simon & Schuster UK will publish the debut novel from Fabulous assistant editor Claire Frost, about an Instagram star living a lie. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Simon & Schuster Children’s and Penguin Random House Children’s picked up two prizes each at this year’s Sainsbury’s Children’s Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Veteran literary agent and "godfather of the industry" Michael Sissons has died aged 83. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage's new subscription to students. The post Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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4th Estate will publish author and journalist Elizabeth Day's first non-fiction book, How to Fail: The Art of Succeeding Better, based on her successful podcast series. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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