Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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HarperCollins' Avon imprint has acquired world all languages rights for a debut novel from journalist and author Laura Jane Williams. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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“In a year that has been so improbable, the impossible has happened.” —Vin Scully Dodger Stadium had seen its share of oddities, all right. One umpire ejected two others. A tiger mauled a base runner sliding into second base. An outfielder tried to assassinate Queen Elizabeth. Only months before... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-16 00:00:00 UTC ]
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#movie history
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Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
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Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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Two items from London: Publishing Perspectives columnist Richard Charkin announces a new publishing venture, and London Book Fair opens submissions for its 2019 International Excellence Awards. The post Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Raven Books has bought the first adult novel, billed as "The Crucible" meets “The Craft”, from YA author Julie Mayhew. Continue reading at The Bookseller
[ The Bookseller | 2018-10-03 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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The Man Booker Prize for Fiction (October 16) is preceded by a series of events with shortlisted authors, and London Book Fair has opened its search for its official 2019 literacy charity. The post Industry Notes: Man Booker’s Shortlisted Authors, London Book Fair’s Literacy Charity appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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#loyalty programs
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The United States is ready for implementation of the Marrakesh Treaty, pending a presidential signature. Meanwhile, Bologna gets an award and Knights Of gets a new book series. By Porter Anderson, Editor-in-Chief | @Porter_Anderson 40 Nations Have Ratified and Implemented Marrakesh he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-28 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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As the world's largest book industry trade show prepares to undergo some construction updates in coming years, this year's longtime Frankfurt sponsor announces key programming events for the upcoming book fair. The post Industry Notes: Copyright Clearance Center’s Frankfurt Programming; Changes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-27 00:00:00 UTC ]
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#coming years
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Kuala Lumpur is the 2020 World Book capital; more political books in the US released and compete with growing sales of Woodward's 'Fear'; and PRH has a new CFO. The post Industry Notes: 2020 World Book Capital; Political Book Sales in the US; PRH Names New CFO appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-21 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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#facebook announced
Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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#moving forward
#facebook rolls