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Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #loyalty programs #social feed #lower rate


No reduced tax rate for ebooks, top EU court rules

E-books must be subject to the full rate of value-added tax (VAT), and European Union countries may not extend tax exemptions for books to include ebooks, the EU’s highest court ruled Thursday, adding that it considers downloadable ebooks to be services.Most EU member states, with the exception... Continue reading at 'PC World'

[ PC World | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #lower rate #vat rate #paper books #physical books