Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
News tagged with: #loyalty programs #social feed #lower rate

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Anna Kendrick book: Her career and the rise of 'Pitch Perfect'

Anna Kendrick's new memoir, 'Scrappy Little Nobody,' was released on Nov. 15. One of the actress's most famous roles is as the protagonist in the 'Pitch' films, which became an unexpected hit. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-11-17 00:00:00 UTC ]
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The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign

In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coordinated effort


Book ban campaigners deliver "hundreds of books" to MoJ

English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london headquarters #howard league #english pen


Campaign to stamp out 'books for boys,' 'books for girls' gains traction

A campaign titled Let Books Be Books has received the support of authors, a newspaper, and bookseller Waterstones, and the related petition has garnered more than 4,000 signatures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller waterstones #gains traction


Red launches book club and doubles books coverage

Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #schuster #publishing house #book deal #simon schuster #mike pence #petition calling #book deals #petition signed


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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Free Books Campaign partners with Round Table

The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 18:21:30 UTC ]
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'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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S&S Children's scoops Fearnley picture book double

Simon & Schuster Children's is to publish two picture books from author and illustrator Jan Fearnley.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 05:37:49 UTC ]
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Anna Solomon’s ‘Book of V’ will please fans of ‘The Hours’ with its sprawling take on a biblical tale

Anna Solomon’s retelling of the Purim story entwines the past and present beautifully. Continue reading at The Washington Post

[ The Washington Post | 2020-05-04 13:00:00 UTC ]
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World Book Day Messages: Appeals for the International Industry

International publishing organizations are calling on this unique World Book and Copyright Day for support urgently needed by the books business—in the context of the coronavirus pandemic. The post World Book Day Messages: Appeals for the International Industry appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-23 15:50:28 UTC ]
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Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
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Book review: Uncanny Valley by Anna Wiener

This amusing memoir feels like a Silicon Valley version of The Devil Wears Prada. Continue reading at Stuff

[ Stuff | 2020-02-21 16:00:00 UTC ]
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Mirror Books signs puppy farming campaign tale

Mirror Books has acquired the true story of Lucy, the puppy farm Cavalier King Charles Spaniel, and the campaign she inspired that led to Lucy’s Law and the nationwide ban on puppy farming. Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 02:27:24 UTC ]
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Bertrams rolls out festive 'believe in books' campaign

​Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 14:27:10 UTC ]
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PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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