Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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This year's London Book Fair coincides with the arrival of the International Publishers Association's new president and vice-president, leading 'a conversation of public debate' about publishers' role amid 'sensitive socio-cultural issues.' The post Ahead of London Book Fair: IPA’s New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Pan Macmillan has snapped up a “festive feel-good romantic novel” from debut author Jennifer Bayliss-Jennings in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-04 00:00:00 UTC ]
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Vintage imprint Square Peg has bagged the rights to Our Rainbow Queen, celebrating the Queen’s style through a "stunning collection of irresistible vintage photographs" with commentary by journalist Sali Hughes. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Headline's sister imprint Headline Review has snapped up the "heady and compulsive" debut novel from Hazel Barkworth in a pre-empt deal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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With the stock prices of nine of the 11 companies on the Publishers Weekly Stock Index rising in February, the PWSI managed to eke out a 0.9% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Headline has snapped up the "hilarious and insightful" debut novel by Christina Bradley about a woman who goes on 30 dates in as many days. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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HQ has acquired "an epically romantic love story" by YA author Tom Ellen which will be one of its lead title for London Book Fair next month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Jemma McDonagh gives an agent's perspective following the results of our class survey. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Michael Joseph has signed the memoir of ex-England cricket captain Sir Alastair Cook, revealing the story of his landmark 33rd Test hundred and the “intimate tale of his life”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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A newly added podcast series at London Book Fair will be on the Fireside Chat Stage. And smartphones used to access those podcasts are proliferating unevenly in the world, says Pew Research. The post Industry Notes: Podcasts at London Book Fair; Pew Research on Smartphones appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-20 00:00:00 UTC ]
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Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business modelRoger McNamee is an American fund manager and venture capitalist who has made investments in, among others, Electronic Arts, Sybase, Palm Inc and... Continue reading at The Guardian
[ The Guardian | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Allen Lane will publish a “lyrical” history of the world by palaeontologist Thomas Halliday. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Licensed titles made up 26% of unit sales of juvenile books in the U.S. in 2018, according to just-released research from the NPD Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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HQ has acquired a ghostly historical debut, Greyswick, and one other novel written by Anita Frank. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Allen Lane will publish Naomi Klein’s On Fire: The (Burning) Case for a Green New Deal. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Gains in the trade and religion segments were offset by declines in the other publishing categories, leading to a small (0.4%) decline in industry sales in 2018, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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