Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Dialogue Books has signed an "electrifying" memoir on race and class from writer Mitchell S. Jackson in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Tiger Aspect has signed TV rights to Caroline Hulse’s début The Adults (Orion), a novel about a divorced couple’s attempt to create the perfect Christmas getaway for their daughter and their new partners. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Zaffre has snapped up debut author Kate Bradley’s “riveting” suspense thriller, To Keep You Safe. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Amazon Publishing imprint Lake Union editor Sammia Hamer has struck two two-book deals. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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PRH imprint William Heinemann will publish Ani Katz’s “shocking and utterly compelling” debut novel A Good Man, which sees Katz tackle the world of toxic masculinity. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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At the 2019 London Book Fair's Quantum Conference, Faber & Faber CEO Stephen Page rallied publishers to focus not just on their own bottom lines, but on the unique, and vital role publishers play in our cultural ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Exposés of the Trump White House have led the boom, but readers have also been turning to theoretical work from authors including Marx and OrwellWhether it boils down to a desperation to understand the intricacies of Theresa May’s backstop or a longing for reason in these troubled times, sales... Continue reading at The Guardian
[ The Guardian | 2019-03-11 00:00:00 UTC ]
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Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Orion has snapped up the debut novel from “future star” Katherine Slee, revolving around a coded dedication in a children’s book. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Canongate will publish Stephen Hall's new book, Maxwell's Demon, in February 2020, with a six-figure pre-empt in the US. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Homeland Security Secretary Kirstjen M. Nielsen sparred with newly-empowered House Democrats on Wednesday over President Trump’s immigration policies, defending his recent misstatement that border apprehensions were at an all-time high. Nielsen called upon Congress to address what she described... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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Vintage imprint Chatto & Windus has triumphed in a five-way UK auction to snap up “ground-breaking” non-fiction title The Quartet, based on the lives of philosophers Iris Murdoch, Philippa Foot, Mary Midgley and Elizabeth Anscombe. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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The widely accepted '3-percent rule' of translated literature in English-language markets may be changing, as Nielsen Book reports trend more translated books published in the UK. The post Nielsen Reports Translated Literature in the UK Grew 5.5 Percent in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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Penguin Press imprint Particular Books will publish Cerys Matthews' new book, Where the Wild Cooks Go, later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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