Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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HarperCollins has signed a further worldwide deal with thriller writer Daniel Silva. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Audiobook sales have doubled in the last five years, according to data from the Nielsen UK Books & Consumers survey. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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No one in publishing can “feel smug” about the issue of gender pay, Hachette c.e.o. David Shelley has said, while urging publishers to also consider intersectionality and unconscious bias when discussing issues of diversity and inclusion. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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This year, Frankfurter Buchmesse offers a Wild Card free stand to both a German and an international exhibitor. And the PW Star Watch program opens to young talent in publishing in Canada, as well as in the United States. The post Industry Notes: Frankfurt Has Two Wild Cards This Year; PW Star... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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In an interview during the Bologna Book Fair, Haiyun Zhao from SAPPRFT and Xueqian Li of CCPPG discuss the rapid development of China’s children’s book publishing market. The post Why China’s Children’s Book Industry Is Growing So Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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A “brilliant new narrative” on sleep deprivation by a world-renowned neurologist will be published by Simon & Schuster UK following an auction. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Walker Books and Walker Books US have jointly acquired a middle-grade fantasy trilogy from CBeebies actor Joseph Elliott. Continue reading at The Bookseller
[ The Bookseller | 2018-03-24 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Penguin Random House is to publish Dear Evan Hansen: The Novel, a "sharply funny and poignant" book which will expand upon the story and characters made famous by the Tony Award-winning Broadway musical of the same name. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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Walker Books is to publish a new novel from Patrick Ness in September 2018, entitled And The Ocean Was Our Sky. Continue reading at The Bookseller
[ The Bookseller | 2018-03-21 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Imagine That: After building brand equity for 20 years as Top That, the UK children's publisher is changing names. And in the Baltics' bid for audiences in April, Estonia announces a festival to follow London Book Fair. The post Industry Notes: A Children’s Publisher Changes Names; Estonian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-19 00:00:00 UTC ]
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Jo Henry, v.p. insight & analytics at Nielsen Book, is leaving the company after more than 20 years. Continue reading at The Bookseller
[ The Bookseller | 2018-03-17 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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