Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Black & White will publish Taking the Plunge: The Healing Power of Wild Swimming for Mind, Body & Soul by journalist Vicky Allan and photographer Anna Deacon in November. Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 08:26:10 UTC ]
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Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 19:24:37 UTC ]
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Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
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UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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Ebury will publish the memoir of Holocaust survivor and concentration camp librarian Dita Kraus, who inspired the novel The Librarian of Auschwitz (Ebury). Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 06:34:21 UTC ]
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Salesforce Senior Vice President Stan Sugarman sits down with Ad Age Associate Publisher Heidi Waldusky to inform why internal collaboration is the foundation for the best customer experience. This custom video series is made possible by Salesforce. Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 19:25:00 UTC ]
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HarperCollins’ Martha Ashby has snapped up a novel about "women’s bodily autonomy, motherhood and societal expectations" from American author and Publishers Weekly reviewer Donna Freitas in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 18:53:46 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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Penguin Random House division Puffin has acquired a picture book about a day in the life of two gay dads and their adopted daughter, by WriteNow mentee Gareth Peter, illustrated by Garry Parsons. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 03:54:45 UTC ]
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Describing a gradual decline in revenue for the US book business, the AAP's StatShot annual report estimates that the industry made $25.82 billion in 2018. The post AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 03:19:46 UTC ]
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Hachette Children's Group has snapped up rights to a graphic novel adaptation of Laurie Halse Anderson's critically acclaimed Speak, about a high school sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 00:08:47 UTC ]
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As the Macmillan Learning advisory board members called Bedford New Scholars work with the publishing house, the program can work as a kind of fellowship that might interest some graduates in publishing careers. The post Industry Notes: Macmillan Learning Announces Its 2019 Bedford New Scholars... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-21 05:10:09 UTC ]
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HarperCollins has bought We Just Clicked, described as "a love story for the Instagram generation", and a second novel from romantic comedy author Anna Bell. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 23:59:03 UTC ]
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Headline has snapped up a "powerful and provocative" novel about warring families from US author Therese Anne Fowler. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 04:24:39 UTC ]
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Bookcase Literary Agency is handling international rights sales for Serial Box–which has an 'Orphan Black' series coming–and Amazon's 'Best So Far' 2019 list is out for summer reading. The post Industry Notes: Serial Box’s Foreign Rights and Amazon’s Summer Reading List appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 03:26:28 UTC ]
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