Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Egmont Publishing has struck a two-book deal for a middle grade series by “The Guilty Feminist” co-host and comedian Nat Luurtsema. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 20:50:31 UTC ]
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Puffin UK has snapped up the first fiction book from writer and social advocate Yassmin Abdel-Magied. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 21:33:39 UTC ]
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Puffin Books has snapped up an activity book version of US actor and author B J Novak's The Book with No Pictures (Puffin). Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 20:59:10 UTC ]
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The publisher of Flatiron Books now leads Macmillan's Henry Holt. And New York's Scandinavia House hosts a reception for Frankfurt Guest of Honor Norway. The post Industry Notes: Amy Einhorn Named Macmillan Henry Holt’s President and Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-16 19:38:39 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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In his poignant and strikingly insightful novel of 1956, The Lonely Londoners, Samuel Selvon shapes his narrative through the eyes of Caribbean migrants (now commonly referred to as the Windrush generation) upon their arrival to London post-World War II. His Trinidadian characters, having been... Continue reading at Electric Literature
[ Electric Literature | 2019-09-12 11:00:55 UTC ]
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What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Bloomsbury and Vintage have scooped double nominations on the 12-strong longlist for this year's Baillie Gifford Prize for Non-Fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 01:20:26 UTC ]
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French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
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Picador has snapped up a "blistering" debut novel about youth culture, violence and gang life in Scotland by Graeme Armstrong. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 13:33:42 UTC ]
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Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Headline Review has scooped Bruce Holsinger's "electrifying" novel, The Gifted School, while rights for a TV version have been secured by Universal Television. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 04:08:06 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek
[ AdWeek | 2019-09-05 20:28:29 UTC ]
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Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Poet Patience Agbabi has branched out into children’s fiction with a time-travelling middle grade series with Canongate. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 01:24:07 UTC ]
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Chicken House has snapped up rights to The House on Hoarder Hill by debut writing duo Mikki Lish and Kelly Ngai, in a deal done between Chicken House publisher Barry Cunningham and Oliver Latsch of LatschLit. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 15:46:10 UTC ]
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New fiction on China's bestseller lists captures the contemporary sensibilities of young adults in the country's largest cities. The post China Bestsellers for July: An Urban Online Gaming Culture Drives Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-30 05:30:36 UTC ]
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