#activision blizzard

Publishing news tagged with #activision blizzard


How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
More news stories like this | News stories tagged with: #champions league #activision blizzard #super bowl #nielsen


'Apex Legends' boosts EA as gamers spend more on publishers

Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #activision blizzard #tech giants #free time


Activision Blizzard to bring live eSports to Facebook

Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #activision blizzard #increase awareness


'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at 'Engadget'

[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #activision blizzard


Virtual Reality No Game Yet Amid Developers' Wariness

Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #activision blizzard #critical mass #tim culpan #real cost