Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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In foreword to report into diversity in publishing, Booker prize-winning author rails against ‘ridiculous’ beliefsBernardine Evaristo, the first black woman to win the Booker prize, has hit out at “ridiculous” and “misguided” beliefs in the publishing industry, where “black and Asian people are... Continue reading at The Guardian
[ The Guardian | 2020-06-23 11:06:09 UTC ]
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Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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Publishing staffers have spoken out on low pay and poor transparency on salaries in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 02:56:57 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Bluebird has snapped up Brown Girl Like Me, an “agenda-setting” debut by award-winning spoken word artist and teacher Jaspreet Kaur. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 01:15:39 UTC ]
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In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
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I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 12:34:21 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has topped both of Amazon Charts' non-fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 23:13:12 UTC ]
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In response to Monday's Day of Solidarity, which saw more than 1,100 publishing workers demanding that the industry take action to diversity its workforce and to publish more black authors, three of the Big Five publishers issued statements pledging to do just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Simon Sinek stresses the importance of every business finding its “WHY”. But it’s not often that an entire industry can develop a whole new “why” - an articulation of the social good generated by its products. That’s the position I believe the book industry is in. We’re at a pivotal moment, and... Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 13:07:01 UTC ]
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This year's Crime Writers' Association (CWA) Daggers awards multiple longlists have been announced, and feature Abir Mukherjee and Andrew Taylor appearing in two categories. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 03:49:55 UTC ]
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As the sounds of helicopters and the chants of protesters rang in the distance, I couldn’t help but think about how I can make an impact. I was shocked—and frankly saddened—to see very little acknowledgement of the Black Lives Matter movement in the event industry, and even fewer actionable... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 20:29:21 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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