Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Orion has hired Aria’s Rhea Kurien as editorial director to lead a dynamic growth strategy for its digital imprint Orion Dash. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 10:17:27 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Hodder & Stoughton has acquired Patricia Marques’ "wonderfully inventive" début novel The Colours of Death, as well as a second novel. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 04:38:15 UTC ]
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A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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The Booksellers Association m.d. has said the industry must focus on sustainability going forward, as the pandemic presents a new set of challenges to "greener" publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 08:59:46 UTC ]
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Simon & Schuster has pre-empted debut author Alex Foulkes' Rules for Vampires middle-grade series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:29:58 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Simon & Schuster Children's is to publish author and illustrator Beach's first picture book, secured in a three-title deal. Continue reading at The Bookseller
[ The Bookseller | 2020-10-11 20:46:58 UTC ]
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Avon has snapped up Who Took Eden Mulligan? and one further book by Sharon Dempsey, marking the start of a “brilliantly crafted” Belfast-based crime series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 14:20:32 UTC ]
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What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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HarperCollins has snapped up The Mother Project by journalist and Sunday Times Style columnist Sophie Beresiner. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 00:56:24 UTC ]
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Ebury Press has bagged Fleshpot, the second book by Cash Carraway, billed as a “powerful, politically-charged” coming of age memoir set in the last days of the Soho sex industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 22:53:30 UTC ]
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Nosy Crow has acquired three books in a new middle-grade series, S.T.E.A.L.T.H., from Jason Lokesh Rohan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 00:42:59 UTC ]
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With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 12:50:21 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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