Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 04:30:21 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Harvill Secker will publish Small Miracles by Anne Booth, the story of three Catholic nuns who turn to playing the lottery in the hopes of saving their run-down convent. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 21:02:53 UTC ]
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Long-term industry-wide collaboration is "essential" for a greener future, but sustainable measures can be put in place now, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 04:39:13 UTC ]
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Musing on books' resilience in the pandemic, Tom Weldon talks with Philip Jones; and Penguin Random House India partners with Pippa Rann. The post Industry Notes: Tom Weldon at FutureBook; Penguin Random House UK and India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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The past six months have seen “explosive” online sales with print books up by 45%, e-books by 30% and audio increasing 28%, according to figures from Bookstat c.e.o. Paul Abbassi. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:00:03 UTC ]
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Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:55:46 UTC ]
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Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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When the United States entered the Great Recession, newsroom employment started to plummet. During the first half of 2009, more than a hundred papers closed; ten thousand news workers lost their jobs. In the years that followed, even after the economy picked up, outlets continued shedding... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-16 18:55:53 UTC ]
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The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 16:45:55 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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PW speaks with evangelical publishing houses about the representation of people of color among both their staff and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-10 05:01:23 UTC ]
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HarperCollins has snapped-up The Hen Weekend, a “killer” new thriller by Lucy Clarke, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:45:52 UTC ]
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Italy's bookstores are allowed to operate amid COVID-19 restrictions, and Guadalajara becomes UNESCO's World Book Capital for 2022. The post Industry Notes: Italian Bookstores Stay Open, Guadalajara Named World Book Capital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-04 20:25:38 UTC ]
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Jonathan Cape has snapped up an “exquisite” memoir about the challenges facing gay men today from acclaimed poet and Sunday Times Young Writer of the Year shortlistee Seán Hewitt. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 07:03:12 UTC ]
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