Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Faber snaps up Tony King memoir

Faber has pre-empted music industry veteran Tony King’s memoir on a nine-minute video submission. Continue reading at The Bookseller

[ The Bookseller | 2021-04-01 07:02:00 UTC ]
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Sphere snaps up Evie Meg's Tourette's guide

Sphere will publish My Nonidentical Twin: What I Want You to Know About Living With Tourette’s? by 20-year-old TikTok celebrity Evie Meg. Continue reading at The Bookseller

[ The Bookseller | 2021-03-26 16:41:19 UTC ]
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Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent

A new book market report on Finland's book market shows the impact of the pandemic and looks at the bestselling Finnish books of 2020. The post Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-25 16:14:36 UTC ]
More news stories like this | All news stories tagged with: #audiobook #ebooks #book market #post finland

Who should translate Amanda Gorman’s work? That question is ricocheting around the translation industry.

Writers and translators are debating how important it is for a translator’s identity to echo that of the author. Continue reading at The Washington Post

[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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In London, Nielsen Announces Its 2021 Bestseller Awards

UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
More news stories like this | All news stories tagged with: #nielsen #uk book

Dialogue snaps up Ofori's debut challenging 'monolithic narrative about Black women'

Dialogue Books has aquired A Word from the Margins: The Intersections of Race, Gender, Class and Ambition by Lennina Ofori. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:33:22 UTC ]
More news stories like this | All news stories tagged with: #black women

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #measurement company #strategic alliance #landmark deal #popular platform #connected tv

Return of bookshops and live events will be industry 'landmark'

The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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S&S Posts Double-Digit Gains in Sales, Earnings in 2020

Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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Allen & Unwin snaps up Ryder's 'sex, drugs and rock 'n' roll' memoir

Allen & Unwin to publish How to be a Rock Star by Shaun Ryder, a memoir that promises to lift the lid on what it's like to be a rock star. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:13:37 UTC ]
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Hodder Studio snaps up Phil Wang's debut, Sidesplitter

Hodder Studio will publish comedian Phil Wang’s debut Sidesplitter: How to be from Two Worlds at Once, exploring his experience of living between England and Malaysia. Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 08:45:25 UTC ]
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According to data, Black and Latinx Millennials are keeping the book industry alive.

Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
More news stories like this | All news stories tagged with: #book industry #book sales #covid-19 pandemic

New Regency snaps up Mason's Sorrow and Bliss screen rights

New Regency, the firm behind Oscar winners such as “Birdman” and “12 Years A Slave”, has landed the film and TV rights to Meg Mason's novel Sorrow and Bliss (W&N) at auction. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 09:20:22 UTC ]
More news stories like this | All news stories tagged with: #tv rights #meg mason

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Head of Zeus snaps up two more Savernake mysteries from Edwards

Head of Zeus has acquired the next two novels in Martin Edwards' Rachel Savernake series, Darkstone Falls and Sepulchre Street. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 04:24:14 UTC ]
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‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #news corp #smaller publishers