Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Dorothy Koomson, Juliet Pickering and Boldwood Books are among the winners of the Romantic Novelists’ Association annual Industry Awards. Continue reading at The Bookseller
[ The Bookseller | 2021-10-28 05:18:16 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Ebury imprint Witness Books has acquired Rewilding the Sea: How to Save Our Oceans, the new book by author and environmental campaigner Charles Clover. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 19:54:39 UTC ]
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HQ has snapped up "an accessible and practical" book on pain management by osteopath, coach and massage therapist James Davies. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 07:33:42 UTC ]
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Claire Douglas' The Couple at No 9 (Penguin) notched up a second week in the Bookstat e-book number one spot, for the week ending 16th October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 10:06:04 UTC ]
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Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Ebury Spotlight will publish Tour de Force, Mark Cavendish's "dramatic personal account" of how he equalled the record for the most Tour de France stage wins of all time. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 05:11:27 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Penguin Michael Joseph has snapped up an “unputdownable superyacht" thriller, A Stranger on Board, by Cameron Ward. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 04:58:36 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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The shortlist for this year's Romantic Novelists’ Association (RNA) Industry Awards has been announced, with four new categories. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 04:36:35 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has claimed the UK Official Top 50 number one spot for a second week running, selling 60,992 copies. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:25:29 UTC ]
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Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Reedsy's Thao Nguyen reflects on some of the benefits and challenges of being your own boss. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 12:07:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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