Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Year-to-date hardback revenues were down 7.5 percent in May at US$1.2 billion, paperbacks up 8.7 percent for $1.3 billion. The post American Publishers’ StatShot: US Industry Down 3.7 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-01 22:50:37 UTC ]
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Comics Plus readers drove nearly half a million checkouts of digital comics, graphic novels, and manga through more than 2,000 schools and libraries through the first half of 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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The StatShot report from AAP shows United States trade book industry revenues falling 8.9 percent in April and 1 percent year-to-date. The post StatShot: US Industry Down 12.6 Percent in April; 2.3 Percent Year-to-Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-11 17:32:26 UTC ]
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With sales in all categories falling, publishers who provide results to AAP’s StatShot program reported a 12.6% decline in sales in April compared to a year ago, resulting in a 2.3% drop in industry sales through the first four months of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age
[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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A new, fundraising opportunity for Ukraine's book publishing industry has been coordinated by Frankfurt and its sister organizations. The post Frankfurter Buchmesse: Appeal for Ukraine’s Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-25 15:13:34 UTC ]
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The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age
[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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