Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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Sales of K-12 materials rose 35.2% in September and were up 32.7% for the first nine months of the year, offsetting declines in several other publishing areas, including adult trade. The K-12 segment was the big driver for industry sales through the first nine months of 2021, rising 32.7%.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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Usborne has snapped up YA author David Owen’s first foray into middle-grade fiction, billed as “an irresistibly funny, high-octane” adventure series with eco themes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 20:50:48 UTC ]
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The publishing industry needs to collaborate in order to improve its sustainability, because the size of the challenge is “so enormous” FutureBook audiences were told today. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 06:42:09 UTC ]
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The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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A number of those working within the publishing industry are turning to podcasts to demystify the trade and share their career advice. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 11:00:36 UTC ]
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After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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Hot Key Books has snapped up a prequel to number one New York Times bestseller and TikTok sensation We Were Liars by E Lockhart. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 03:31:50 UTC ]
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Faber has landed Ian Leslie’s John and Paul: A Love Story in Twenty-three Songs, a "truly fascinating exploration" of the relationship between John Lennon and Paul McCartney. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 23:36:12 UTC ]
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The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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The Authors Guild likes what it sees in the federal antitrust suit aiming to block the $2 billion merger of Penguin Random House and Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-05 22:15:11 UTC ]
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Lume Books has snapped up the debut psychological thriller by Madeleine Milburn mentee Sophia Spiers. Continue reading at The Bookseller
[ The Bookseller | 2021-11-05 19:20:57 UTC ]
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The audio producer, founded in 2018 by author Malcolm Gladwell and former Slate Group chairman and editor-in-chief Jacob Weisberg, has built a slate of more than 25 podcasts since its launch, and is ramping up audiobook production. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Film and TV rights have been sold for Sam Lloyd’s The Rising Tide (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 00:06:55 UTC ]
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Ilex Press has signed a deal for The Love That Dares: Letters of LGBTQ+ Love & Friendship, collected by Bishopsgate Institute archivists Rachel Smith and Barbara Vesey. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 21:04:12 UTC ]
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