Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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Manchester University Press has landed the first “remarkable” book from DJ Paulette, Welcome to the Club: The Life and Lessons of a Black Woman DJ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 14:56:43 UTC ]
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HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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The downturn in print book sales in Russia may have been as deep as between 50 and 70 percent, according to editor Svetlana Zorin. The post Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-04 14:35:09 UTC ]
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In spite of all the advancements we’ve seen in tech, the industry as a whole has consistently neglected people with disabilities. There have been some improvements, including video call apps like FaceTime, Zoom, Microsoft Teams, Google Hangouts and more adding better support for sign language... Continue reading at Engadget
[ Engadget | 2021-12-31 21:00:34 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has returned to the UK Official Top 50 number one spot, with predecessor The Thursday Murder Club closely following in second place. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 21:29:32 UTC ]
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On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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HarperNorth has snapped up "a piece of fabulously feel-good fiction" from Emily Merrill, submitted via the division's open submissions process. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 06:35:12 UTC ]
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Lume Books has snapped up the follow up to Nancy Bilyeau's historical thriller The Blue. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 00:09:57 UTC ]
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Piccadilly Press and Hot Key Books, imprints of Bonnier Books UK, have acquired two new “enchanting” titles from the New York Times bestselling author Kelly Barnhill. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 08:33:07 UTC ]
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Sphere has snapped-up an audio-only comedic annual review by James Felton, narrated by Russell Kane, marking a first for the publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 10:58:58 UTC ]
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Elliot & Thompson has snapped up a memoir by writer Nancy Campbell, whose recent book Fifty Words for Snow (Elliot & Thompson) was Waterstones’ November Non-Fiction Book of the Month. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 21:39:33 UTC ]
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Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
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Hodder & Stoughton has signed up the award-winning The Queen’s Thief series from author Megan Whalen Turner and will publish new paperback editions of the series in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:14:44 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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Independent and inclusive children's publisher Knights Of has acquired Elle McNicoll's "beautifully written" fantasy duology, solidifying its relationship with the award winning author. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 16:45:38 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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