Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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In the first major industry-wide environmental initiative in several years, the Book Industry Study Group, along with BookNet Canada and the U.K.-based Book Industry Communications, have formed the International Green Book Supply Chain Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
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Netflix has acquired film rights to all 15 titles in Andy McDermott's Nina Wilde and Eddie Chase series. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 14:06:57 UTC ]
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Mantle has snapped up Hare House, a “gripping” contemporary gothic novel by Sally Hinchcliffe. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 12:19:04 UTC ]
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Viking has acquired a historical debut by Annie Garthwaite, reimagining the story of Cecily Neville, the Duchess of York and mother to two kings of England—Edward IV and Richard III. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 20:07:38 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has topped the Amazon Charts' Most-Sold: Fiction top 20 for a second week running, in the same week its hardback claimed a second week atop the UK Official Top 50 chart through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:52:35 UTC ]
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Duckworth Books has acquired 2016 "Big Brother" finalist A J West's debut novel, The Spirit Engineer. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 15:40:49 UTC ]
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Yale University Press will publish the first biography of British artist John Craxton (1922–2009) in spring 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 02:19:52 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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Hurst Publishers has snapped up Defying the Dragon: Hong Kong and the World's Largest Dictatorship by veteran journalist Stephen Vines. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 17:10:13 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Beyond the hiring of diverse editors, four publishing insiders said in a conversation sponsored by the Aspen Institute that if the needs of BIPOC readers are to be met, the industry must bring more diversity throughout the book publishing ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
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Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Jessica Kingsley Publishing is to release the first guidelines for producing dyslexia-friendly texts and workplaces in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 08:07:55 UTC ]
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The full-service, partnership publisher collaborates with authors to elevate bookmaking to an art form. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
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Featured image: Louise Brooks, interviewed in Lulu in Berlin, 1984 ¤ IN 1966, GENTLEMEN PREFER BLONDES AUTHOR and screenwriter Anita Loos drolly paid tribute to one of the cinema’s most iconic brunettes. Loos had first been friendly with Louise Brooks “in California when she was an early-day sex... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-08-15 15:00:27 UTC ]
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The charity last year was at work in 23 refugee camps, 38 prison libraries, 1,567 schools, 635 public libraries, and more. The post Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-14 17:51:35 UTC ]
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The book trade continues a run of some 15 weeks of upward lift in the US market, says NPD's Kristen McLean, especially good 'for the dog days of summer.' The post US Book Industry: NPD Sees More Gains in July, 16 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-13 13:15:23 UTC ]
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