Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Kennedy launches crowdfunder for Beirut book industry

The director of an international publishing consultancy company has launched a crowdfunding campaign to support those who work in Beirut's book industry, following an explosion that killed over 200 people in the Lebanese capital last week. Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 02:48:14 UTC ]
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UK Book Industry: Society of Authors’ Hardship Fund Renews Appeal for Donations

The UK's authors' union opens a new push for grassroots funding of small emergency grants needed by authors in the pandemic. The post UK Book Industry: Society of Authors’ Hardship Fund Renews Appeal for Donations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-10 14:09:22 UTC ]
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Three new audiobooks make a long drive fly by

Among the picks: Natasha Trethewey’s poignant memoir, which the poet narrates herself. Continue reading at The Washington Post

[ The Washington Post | 2020-08-10 12:00:00 UTC ]
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SoA launches fundraising drive as money for Covid-hit writers runs low

The Society of Authors is launching a fundraising drive to help top up its Authors’ Contingency Fund, ensuring it can continue to offer hardship grants to authors as the effects of the health crisis continue to be felt. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 17:04:03 UTC ]
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Doubleday snaps up literary gem Diving for Pearls

Doubleday has acquired Jamie O'Connell's "stunning" debut Diving for Pearls, featuring intertwining stories "combining dark wit and devastating emotional truth". Continue reading at The Bookseller

[ The Bookseller | 2020-08-07 01:11:51 UTC ]
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Trade bodies to 'engage' with Covid-19 culture panel but note industry's absence

The Publishers Association has said it "looks forward to engaging" with a new expert advisory panel set up to investigate the pandemic's impact on arts and culture, although it has failed to include a representative from the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 09:04:29 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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In ‘Memorial Drive,’ Natasha Trethewey reclaims her mother’s life from the man who took it

Trethewey’s memoir is a tribute to a life snuffed out by a brutal man, a fractured judicial system and a patriarchy as old as Methuselah. Continue reading at The Washington Post

[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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In ‘Memorial Drive’ a Poet Evokes Her Childhood and Confronts Her Mother’s Murder

The new memoir by the Pulitzer Prize-winning poet Natasha Trethewey is an aching investigation of trauma and art. Continue reading at The New York Times

[ The New York Times | 2020-07-30 10:06:53 UTC ]
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'Apply for latest ACE funding', Crown urges industry

The director of literature for Arts Council England has urged all industry organisations who are "at risk of no longer trading viably" to apply for the government's latest emergency arts funding. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:43:14 UTC ]
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How “Memorial Drive” Tries to Make Sense of a Mother’s Murder

Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker

[ New Yorker | 2020-07-29 10:00:00 UTC ]
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Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
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Print Units Have Double-Digit Gain in Mid-July

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Granta snaps up prize-winning Danish writer's novel

Granta is to publish The Lobster's Shell by Danish writer Caroline Albertine Minor, her first work to have an English-language translation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 21:27:50 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success

Exports in 2019 rose 3.3 percent over those of 2018 for the UK market, as revealed in today's report on last year's pre-pandemic performance. The post UK Book Industry: Publishers Call for Aid, Reporting 2019’s Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-22 13:29:07 UTC ]
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Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
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