Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Simon & Schuster is to publish two standalone children's books by author, comedian and Radio X DJ Danny Wallace. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 10:38:04 UTC ]
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It’s early 2012 and a young boy is walking home when he is fatally shot in the back by a neighbourhood watch officer. The officer claims the boy – only seventeen at the time – was reaching for a gun. All the boy had on him was a packet of Skittles and a can of Arizona iced tea. Now it’s the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 22:33:58 UTC ]
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Last August, I wrote about the Book Industry Charitable Foundation, or “Binc,” a Michigan-based non-profit created to support booksellers who have fallen on hard times. If a bookseller winds up in the hospital or a bookstore has a flood, Binc can step in and pay their bills, no questions asked... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-29 08:48:18 UTC ]
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Having dropped up to 2.5 million units in its worst 'acute COVID period' week, Kristin McLean says the US publishing industry needs to assess, predict, and harden weak spots for challenges ahead. The post NPD’s Kristen McLean on the US Industry: Weathering the Pandemic appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 12:33:49 UTC ]
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Lionel Shriver’s novel is more determined to make its point than to make us consider what it means to tend a body for the long haul. Continue reading at The Washington Post
[ The Washington Post | 2020-05-26 15:48:36 UTC ]
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Even as layoffs, pay cuts and indefinite furloughs become an almost daily occurrence in the media industry, news about such developments grows no less tragic and alarming. Such was the case Thursday morning, when Atlantic Media chairman David Bradley revealed in a staff memo that, despite... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 16:30:08 UTC ]
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Sophie Bradshaw, former non-fiction publisher at The History Press, has launched a new literary agency and editorial consultancy, drawing on her 17 years’ experience in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 08:11:42 UTC ]
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Puffin will publish Tom Fletcher's fourth middle-grade novel, The Danger Gang, illustrated by Shane Devries, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 03:19:00 UTC ]
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The transfer of the 2020 Australian Book Industry Awards arrives as a slickly edited, expertly produced video evocation of the usual onstage event, full of personality and comedy. The post The Australian Book Industry Awards’ Digital Show: Undaunted by COVID-19 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-20 16:56:37 UTC ]
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Nosy Crow has acquired the rights to two standalone middle-grade novels by Hayley Webster. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 08:10:55 UTC ]
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The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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The bosses of two Omnicom stablemates, Tammy Einav of Adam & Eve/DDB and Tim Pearson from OMD Group UK, have been working more closely since the virus crisis and have a blueprint for recovery. Continue reading at Media Week
[ Media Week | 2020-05-15 07:16:20 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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A first assessment of the Chinese market, January to March, shows physical bookstore sales plunging 60+ percent, printing stalled, supply chain disrupted. The post First Quarter Industry Report: The Coronavirus Hits China’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-05 03:15:53 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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The comic book shop has long been a wall-to-wall repository for tales of world-threatening cataclysms and doomsday dystopias but it has never before been drawn into a fight for survival like the coronavirus pandemic Continue reading at ABC News
[ ABC News | 2020-05-01 08:02:52 UTC ]
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