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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #beta testing #measurement company #nielsen
[caption id="attachment_170661" align="alignright" width="241"] Adam Sandow[/caption] When Adam Sandow was founding his namesake company in 2003, his goal was to build a media business that would allow him to innovate and do things differently. “What we didn’t want to do is focus on the few... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-05 20:00:09 UTC ]
More news stories like this | News stories tagged with: #taking risks #substantial amount #risky move #beta testing #major city #run ads