#nielsen company

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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen, networks clash on stats showing fewer viewers

It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at 'ABC News'

[ ABC News | 2021-04-13 20:52:43 UTC ]
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Nielsen says World Series is a snooze for most TV viewers

The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at 'ABC News'

[ ABC News | 2019-10-29 21:44:42 UTC ]
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As Traditional TV Evolves, Television Rating Systems Remain the Same

The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at 'AdWeek'