Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product. Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 00:00:00 UTC ]
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#premium pricing
The APA's audiobook conference drew big crowds on BookExpo's opening day, with other compelling discussions on storytelling, rights, and translation drawing modest audiences. The post BookExpo 2019 Opens: Much Programming, Immediate Seating Available appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-30 02:51:15 UTC ]
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David Chandler raids his attic to find a 90-second film of the Fab Four performing Paperback Writer. Continue reading at BBC News
[ BBC News | 2019-05-29 15:58:58 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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David Higham Associates has selected a 12-strong shortlist of authors to attend its second open day for writers from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 13:34:49 UTC ]
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Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 16:56:09 UTC ]
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Sharjah's new Turjuman Award is for publishers who translation Arabic books into other languages. Submissions open in November during the Sharjah Book Fair. The post Sharjah Opens $350,000 Turjuman Award for Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-23 00:30:13 UTC ]
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Almost 90 UK authors including Robert Harris, Neil Gaiman, John le Carré and Philip Pullman, have condemned Brexit in an open letter urging people to vote in tomorrow's European Parliament elections. Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 12:21:59 UTC ]
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Dino, an imprint of Bonnier Books UK, has expanded its Football Heroes series with four new titles - Kirby, Marta, Morgan and Smith – ahead of the Fifa Women’s World Cup Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 09:04:19 UTC ]
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Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC
[ CBC | 2019-05-16 19:23:51 UTC ]
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is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-15 22:01:31 UTC ]
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A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Xandr's video ad marketplace includes inventory from WarnerMedia properties as well as outside publishers, such as Vice and Hearst. The post With video ad marketplace Community, AT&T’s Xandr expands inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-15 00:00:00 UTC ]
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Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Speaking of the conscious effort it takes to nurture literary creative talent, Joyce Carol Oates accepts the Jerusalem Prize on the opening of the 2019 Jerusalem International Book Forum. The post Israel’s International Book Forum Opens With Joyce Carol Oates’ Jerusalem Prize appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-13 00:00:00 UTC ]
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Chef Elena Reygadas is making dessert: a salad of fresh herbs and ice cream, one of the signature dishes at her Mexico City restaurant Rosetta. The plate — essentially a pile of greens — bears little resemblance to the gut-bombs of butter and chocolate that often finish out meals at fine dining... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-11 00:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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