Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find young adult literary agents open to submissions in this post. List will be updated regularly. The post Young Adult Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-15 13:43:52 UTC ]
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Virago has scooped an "eye-opening” memoir from broadcaster Sandi Toksvig, based around what she sees from the upper deck of a London bus. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 11:56:36 UTC ]
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The organisers of Stratford Literary Festival are extending their Bedtime Stories project, which helps families in areas of disadvantage read with their children, thanks to a £15,000 Arts Council England (ACE) grant. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 08:55:07 UTC ]
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Sales of adult trade books fell 4.4% in April. Despite the decline, adult trade sales were up 0.5% over the first four months of 2018. In the children/young adult category, April sales increased 6.7% and were up 9.1% over the first four months of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Semicolon—a vibrant new bookstore, community space, and gallery for Chicago’s street art scene—opened its doors on Tuesday with a party and mural unveiling. The store is just one of a handful of woman-owned bookstores in Chicago and its only bookstore owned by a black woman. An author... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-12 15:33:15 UTC ]
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A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 05:47:50 UTC ]
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Cheltenham Festivals has received a grant of £127,608 from Arts Council England to expand its Reading Teachers = Reading Pupils programme over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 19:49:53 UTC ]
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A small gain in the trade segment in 2018 was offset by declines in other categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-28 04:00:00 UTC ]
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The 2018 Frankfurter Buchmesse Film Awards for adaptations to film and series in two categories are open for submissions to July 15. The post Frankfurter Buchmesse’s Film Awards Nominations Are Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-26 05:30:57 UTC ]
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Springer Nature says this is the first survey 'dedicated to understanding the views of book authors on open access across all subjects and regions.' The post In Switzerland, Springer Nature Presents Author Survey on Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 05:30:10 UTC ]
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Reynolds earned a standing ovation for an intensely personal keynote that touched on family, religion, his closest friends and relationships, the power of narrative, and the central, “sacred” role libraries play in people’s lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-22 04:00:00 UTC ]
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Sheffield-based independent publisher Vertebrate Publishing is planning on almost doubling its staff numbers, after receiving a quarter of a million pounds in investment from entrepreneur Stephen Ross. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 13:12:31 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
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“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 15:36:00 UTC ]
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In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
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TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
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Nike families aren’t happy with this new proposal. Nike announced a new initiative that appeared, on the surface, to improve employees’ lives: It would expand its subsidized on-site daycare program by outsourcing it to a partner called Endeavor Schools, which will run a facility 10 minutes away... Continue reading at Fast Company
[ Fast Company | 2019-06-07 12:48:06 UTC ]
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