Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Waterstones will open a new branch in London’s Victoria in the first week of December. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 09:52:11 UTC ]
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Penguin Random House US is expanding its distribution operations with a new centre in Nevada. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 11:21:34 UTC ]
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Penguin Random House will add a third distribution and fulfillment center to its network after entering into an agreement to take over the Reno, Nev., facility currently occupied by Baker & Taylor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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TV show also underscores the poet’s powerful intellect and wry sense of humor, which earlier portrayals too often ignored. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 14:15:59 UTC ]
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Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
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Stormzy’s Penguin Random House imprint is set to expand, with Lemara Lindsay-Prince appointed to the newly created role of commissioning editor for #Merky Books. Continue reading at The Bookseller
[ The Bookseller | 2019-10-25 01:15:20 UTC ]
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In duration and scope, the 2019 edition of Sharjah International Book Fair's Publishers Conference is programmed for an audience from more than 80 markets. The post Sharjah International Book Fair Expands Its Publishers Conference Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-22 13:49:54 UTC ]
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Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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Daunt Books will open a new branch in Summertown, Oxford early in the new year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 20:40:21 UTC ]
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The only store in Hay-on-Wye, Herefordshire, to exclusively sell new books will open on 26th October. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 06:24:17 UTC ]
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LOOK, IT MUST be said: Margaret Atwood’s The Testaments is a deeply strange text. A page-turning potboiler set 15 years after the events of the first novel and published over three decades later, and co-winner this week of the 2019 Booker Prize, it tells a story only barely connected to the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-19 15:00:57 UTC ]
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Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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Literary agents at the 2019 Frankfur Book Fair tell us which books they have on offer and about rights deals for their hot new titles. The post Rights Buzz as 2019 Frankfurter Buchmesse Opens appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-16 07:01:47 UTC ]
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The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
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In this excerpt from her memoir “Home Work,” Andrews looks back at one of her most iconic scenes. Continue reading at The Washington Post
[ The Washington Post | 2019-10-12 13:00:00 UTC ]
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In his keynote address at Frankfurter Buchmesse, WIPO director general Francis Gurry will contextualize IP issues for the world book publishing industry. The post Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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Waterstones will open two new bookshops in Sussex later this year, with branches planned for Rustington and Hove. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 16:25:43 UTC ]
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Ingram Content Group announced Genesis Marketing Group will represent its Christian marketing division, Spring Arbor, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
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