Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Hachette Children’s Group will host two virtual open days to discover picture book writers and illustrators from the North of England and Scotland. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 07:22:21 UTC ]
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Now in its 15th year of prizes, the Sheikh Zayed Book Award leadership is looking to surpass last year's record level of submissions. The post The UAE’s Sheikh Zayed Book Award Opens Submissions for 2021 Prize Cycle appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-01 13:35:48 UTC ]
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Coronavirus Impact: The development of digital programming for international publishing in the pandemic goes on, with the 'Digital Publishing Summit.' The post Programming Opens Today from Madrid’s Readmagine and Paris’ EDRLab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-01 07:49:05 UTC ]
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Booksellers are becoming increasingly concerned that the UK government still hasn't given them a definitive opening date, as Amazon's business starts to return to normal. Continue reading at The Bookseller
[ The Bookseller | 2020-05-22 08:12:28 UTC ]
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Sophie Bradshaw, former non-fiction publisher at The History Press, has launched a new literary agency and editorial consultancy, drawing on her 17 years’ experience in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 08:11:42 UTC ]
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New research from application security specialist Veracode finds seven in 10 applications have a security flaw in an open source library on initial scan, highlighting how use of open source can introduce flaws, increase risk, and add to security debt. The study analyzed the component open source... Continue reading at Betanews
[ Betanews | 2020-05-19 09:57:36 UTC ]
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To 'provide a resource in time of need,' Cambridge University Press reaches out to its experts and specialists around the world for reflections on the coronavirus COVID-19 pandemic. The post Cambridge Opens an Essay Series, New Writings on the Pandemic appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-15 17:05:00 UTC ]
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After two months of nationwide lockdowns due to Covid-19, many bookstores are slowly and cautiously reopening as states loosen restrictions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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Staffers at Pop-Up Magazine Productions, parent company of The California Sunday Magazine and the touring "live magazine" show Pop-Up Magazine, are forming a union, and they appear to have their employer's support in doing so. An announcement issued on Monday says employees will be organizing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
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Inspired by a true story, Amity Gaige’s new novel is a gripping tale of a marriage on the brink Continue reading at The Washington Post
[ The Washington Post | 2020-05-08 13:00:00 UTC ]
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News Corp is campaigning full-bore for the US president, with reports of a Wuhan lab ‘intelligence’ dossier being seeded across its empireIn liberal democracies, the integrity, impartiality and professionalism of intelligence agencies matters. That’s why it is essential that intelligence... Continue reading at The Guardian
[ The Guardian | 2020-05-08 03:41:08 UTC ]
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Books-A-Million CEO Terry Finley said most BAM stores are now open for in-store visits in addition to curbside pickup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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In her memoir “More Than Love,” Natasha Gregson Wagner delivers a poignant look at a complicated relationship and a tantalizing foray into “What if?” Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 11:00:00 UTC ]
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David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:47:27 UTC ]
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Having caught its stride in 2019, Ukraine's book market now is weathering the pandemic—and opening a new translation grant for rights buyers. The post Ukraine Opens New Rights Support Grants for International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 13:09:08 UTC ]
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Stephen Page has said the pandemic is presenting a "very challenging time for businesses", as UK bookshops remain closed. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 20:22:12 UTC ]
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In Malaysia as it launches its World Book Capital year under the restrictions of the pandemic, the city's mayor quotes the Quran and 'Winne the Pooh.' The post Kuala Lumpur Opens its World Book Capital Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-23 16:33:24 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Aspiring writers and directors now have a rare chance to impress producers and publishers with time on their handsCameras have stopped rolling, book launches are postponed and actors are all “resting”. It looks as if nothing is moving in the world of entertainment and storytelling, yet from... Continue reading at The Guardian
[ The Guardian | 2020-04-18 13:05:09 UTC ]
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