Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Interactive storytelling took a quantum leap forward this year, and a video game called 'AI Dungeon' is right at the center of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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Hoping to 'not just voice outrage,' but also to 'provide research and data,' the oldest publisher offers expert writings in 'Race and Power.' The post ‘Race and Power’: The UK’s Cambridge University Press Opens Free Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-27 16:09:01 UTC ]
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For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Software development today usually involves the use of third-party APIs, libraries or frameworks that are complex, rapidly evolving, and sometimes poorly documented. Security testing solutions company GrammaTech is launching its new Swap Detector, an open-source checker that detects application... Continue reading at Betanews
[ Betanews | 2020-08-26 14:39:21 UTC ]
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Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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Independent publisher Angry Robot Books has extended indefinitely its open submission window for sci-fi and fantasy novels by black authors, following a positive response to the initiative. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 03:52:28 UTC ]
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In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 01:05:09 UTC ]
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'PW' columnist and White Plains (NY) Public Library Director Brian Kenney offers an update nearly a month after his library's partial reopening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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The Seuss summer is an expansive one in Europe as Slovakia, Albania, and Germany open new licensing deals with the famous brand. The post Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-20 17:45:59 UTC ]
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The US publishing industry’s revenues are down 4.2% for the year to date, according to the Association of American Publishers' latest StatShot report, although Trade sales in the six-month period held on with a rise of almost 3% compared to the first half of 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 02:12:36 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Timing is everything, but during the pandemic, it largely hasn’t been on the side of businesses. So I was recently surprised to see The Strand, whose iconic storefront in Union Square attracts thousands of visitors a year, opening a new branch in my neighborhood last month—and in a space where,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-12 19:56:27 UTC ]
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Cambridge University Press has signed an Open Access partnership with Hindawi Limited for five of its journals. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 08:52:07 UTC ]
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NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek
[ AdWeek | 2020-08-05 21:37:25 UTC ]
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Sara Faith Alterman's "Let's Never Talk About This Again" is a memoir about strange family dynamics, love, grief and the benefits of finally opening up. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-08-05 18:00:51 UTC ]
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In his new book, 'Heart Full of Rhythm', Ricky Riccardi chronicles the life and work of jazz trumpeter Louis Armstrong, who was one of America’s most popular entertainers as well as one of its most influential musical innovators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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More than 2,500 people have signed an open letter expressing concern about “brutal” plans to make up to 400 people redundant at the Southbank Centre. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 16:31:29 UTC ]
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Oryx, the international journal of conservation published by Cambridge University Press, is to become Open Access from January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 04:40:54 UTC ]
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Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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The program was first announced in March to encourage digital read-aloud sessions for libraries and schools forced to close by the novel coronavirus outbreak. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
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