Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Blake Gopnik argues that Warhol had a lasting effect on advertising, fashion, music, film, television and photography. Continue reading at The Washington Post
[ The Washington Post | 2020-04-17 15:51:05 UTC ]
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Exemplary among many markets for its early testing and responsible distancing regulations, Germany looks will let bookstores begin reopening Monday. The post Coronavirus: Germany Is To Follow Italy in Potential Bookstore Openings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-16 15:02:15 UTC ]
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The Printing Charity's Print Futures Awards 2020 is open for entries, offering people aged 18 to 30 working in UK print-related organisations the opportunity to apply for grants of up to £1,500. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 22:09:38 UTC ]
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Nominations are now open for the sixth annual PW Star Watch program, organized by Publishers Weekly and Frankfurter Buchmesse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Ingram says it has ramped up its cleaning routines to remain open for business during the Covid-19 pandemic, and has seen a rise in use of its print-on-demand programme. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 17:19:09 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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In a new announcement to suppliers and vendors, Amazon said that while it will continue to prioritize products such as household staples and medical supplies, it now has the capacity to add more products to its priority list. It isn't clear if books made the list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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BISG surveys the impact on publishing of the COVID-19 emergency, and Hachette, Simon & Schuster, and HarperCollins withdraw from BookExpo. The post BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-26 14:30:42 UTC ]
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Chicago authors are spotlighting the unique plight of two local indies that both closed to walk-in traffic on March 16: one bookstore that was only officially open for one day, and another that had changed ownership two weeks earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
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Director says in new memoir that not raising his adopted daughter after abuse allegations – which he denies – was ‘one of the saddest things’ of his lifeWoody Allen has written that he “would welcome Dylan [Farrow] with open arms if she’d ever want to reach out”, in his recently published memoir... Continue reading at The Guardian
[ The Guardian | 2020-03-24 17:17:03 UTC ]
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A letter from PW president George Slowik addressing PW's response to the Covid-19 crisis, and steps on how to access all of PW's assets during this time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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Barnes & Noble and Books-A-Million are currently continuing to operate all of their stores, although both noted they are closely monitoring new developments related to Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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This morning, both the Chief Librarian of the Brooklyn Public Library and the President of the New York Public Library released statements announcing that they would be cancelling public library programs for the rest of March, in an effort to limit the spread of COVID-19 and encourage social... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-12 16:51:47 UTC ]
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Unlike many publishing trade shows, fairs, and festivals, the Brussels Book Fair has been able to start its run on time this week–with medical personnel on-site and a careful eye on the coronavirus. Editor’s note: A bright spot among so many stories of canceled and postponed publishing events,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-06 16:30:49 UTC ]
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Olin Corp. said Monday that it has added two directors to its board as part of a new agreement with activist investor Sachem Head Capital Management LP, which owns about a 9.5% interest in the chemical manufacturer. Olin said Scott Ferguson, Sachem Head's founder and managing partner, and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-02 17:51:21 UTC ]
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With an emphasis on current affairs and diversity, the 2020 BookFest outreach program of Frankfurter Buchmesse is open for submissions. The post Frankfurter Buchmesse’s 2020 BookFest: Open for Publishers’ Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-02 06:05:40 UTC ]
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Profits rose at Hachette Book Group last year over 2018 despite a 1% decline in revenue. The earnings increase was attributed to improved operating efficiencies in the year, along with higher sales of digital audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-27 05:00:00 UTC ]
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This week, the ongoing protests in India in response to Prime Minister Narendra Modi’s controversial new citizenship law, which discriminates against Indian Muslims, have intensified and turned violent. But one bright spot is the fact that, as Maroosha Muzaffar reports at Ozy, some volunteers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 16:11:24 UTC ]
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Two free stands at Frankfurt are available again this year—one for a winner from Germany and one for an international recipient. The post Frankfurter Buchmesse Opens Its Sixth Annual Free-Stand Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-24 11:30:10 UTC ]
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