#major shift

Publishing news tagged with #major shift

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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift


Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | News stories tagged with: #digital media #united nations #major shift #significant portion #sponsorship opportunities


HarperCollins puts 'limited number' of titles into Kindle Unlimited

HarperCollins has begun selling a "limited number" of backlist e-books via Amazon’s £7.99 a month subscription e-book service Kindle Unlimited in the UK and Australia in a major shift from one of the big publishers.   Continue reading at 'The Bookseller'

[ The Bookseller | 2019-09-30 20:49:12 UTC ]
More news stories like this | News stories tagged with: #kindle #harpercollins #e-book #big publishers #major shift #begun selling #kindle unlimited #limited number