Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with:
#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
'Championing authentic Asian representation through media to reshape public opinion,' Gold House opens a new book club. The post Asian-American Identity: Gold House Book Club Opens This Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 19:22:27 UTC ]
More news stories like this | News stories tagged with:
#month appeared
#book club
Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with:
#dapo adeola
#bookseller children
#bookseller
An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 14:25:47 UTC ]
More news stories like this | News stories tagged with:
#show solidarity
The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
More news stories like this | News stories tagged with:
#post germany
#frankfurt appeared
#digital hub
#online activities
#frankfurter buchmesse
#frankfurt book fair
#springer nature
Independent press Little Toller is to open a bookshop in the Dorset town of Beaminster next month. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 21:34:39 UTC ]
More news stories like this | News stories tagged with:
#open bookshop
#independent press
#bookshop
Fairlight Books has acquired Richard Smyth’s novel The Woodcock, a literary period drama set on the north-east coast of England. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 17:56:34 UTC ]
More news stories like this | News stories tagged with:
#fairlight books
Industry experts weighed in on the state of the Christian publishing industry during the virtual American Christian Fiction Writers Conference on Sept. 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian fiction
#publishing industry
Penguin Random House launches The Conversation, a hub of content collections 'to combat racism and end racial inequities'—meant for families, educators, and businesses. The post PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-22 19:17:06 UTC ]
More news stories like this | News stories tagged with:
#combat racism
#penguin random house
K-pop has become an undeniable force, but what’s behind those sticky tracks and intricate dance moves? Author Stephan Lee gives a peek behind the curtain. For many Western audiences, their first taste of K-pop’s impact came in 2012 when Psy’s video “Gangnam Style” went viral.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-09-19 07:00:56 UTC ]
More news stories like this | News stories tagged with:
#global phenomenon
#ya novel
Following a slew of press coverage and prize successes—including scooping last week’s Branford Boase Award—Pushkin Children’s Books is looking to grow its list. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 09:11:35 UTC ]
More news stories like this | News stories tagged with:
#pushkin children
#press coverage
The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with:
#guardian australia
#news corp
The Darley Anderson Agency has opened an illustration arm that will represent artists across both children's and adult lists. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 13:51:54 UTC ]
More news stories like this |
Bookshop.org has opened to the U.K. trade and will be open to consumers in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookshop opens
U.K.-based literary publisher And Other Stories is expanding its footprint in the U.S., hiring former Farrar, Straus and Giroux editor Jeremy M. Davies as senior editor and searching for a U.S. director of publicity & trade marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
Bookshop.org has opened to the U.K. trade and will be open to consumers in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookshop opens
In I Am Restored, the award-winning hip hop artist bares all his traumas and how he rediscovered his faith with a balance of therapy and theology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
More news stories like this |
Irenosen Okojie is to open Comma Press' National Creative Writing Industry Day, which will be held as a week-long online conference this year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 04:57:04 UTC ]
More news stories like this | News stories tagged with:
#irenosen okojie
With a reading festival already under way for a month, the Beijing trade show opens 'phase one' of its online evocation. The post Beijing International Book Fair’s Digital ‘Smart BIBF’ Is Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-01 14:12:22 UTC ]
More news stories like this | News stories tagged with:
#open appeared
#reading festival
The Society of Young Publishers is to expand its mentorship schemes to cover all areas of the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 02:38:11 UTC ]
More news stories like this |
David Higham Associates (DHA) is running a series of events for adult and children’s fiction writers in its next New Writers Open Week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 14:20:32 UTC ]
More news stories like this | News stories tagged with:
#fiction writers