Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Elizabeth Day and Johny Pitts are to be the new presenters of BBC Radio 4’s "Open Book" programme. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 20:35:02 UTC ]
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Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 08:28:31 UTC ]
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In his address to the APE conference, the Springer Nature CEO makes a determined case for gold over green open access. The post Springer Nature CEO Vrancken Peeters: Case for Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-12 21:28:45 UTC ]
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Traveling around the world, Gretel Ehrlich notes the ruinous effects of climate change. Continue reading at The Washington Post
[ The Washington Post | 2021-01-08 13:00:00 UTC ]
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Egmont UK's 2019 revenue decreased 8.9% to £37.9m but the publisher had a £369,000 pre-tax profit in the financial year before the book business was bought by HarperCollins, new figures uploaded to Companies House show. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 08:40:13 UTC ]
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This week, Bodour Al Qasimi begins her term as the first woman president of the International Publishers Association in more than 50 years. The post Exclusive: A New Year Opens With Bodour Al Qasimi’s IPA Presidency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-07 19:41:59 UTC ]
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New indie publisher Cipher Press has announced its #newqueervoices submissions for UK writers identifying as trans, gender non-conforming, queer, working class and as writers of colour. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 21:07:42 UTC ]
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France's bricks-and-mortar booksellers have reported a year-on-year fall in sales of only 3.3% in 2020, despite a total of three months closure across two lockdowns, in response to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 14:21:18 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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TKO Studios, an independent comics publisher based in Los Angeles designed around an unusual business model offering graphic novels and serial comics, is expanding its program into the book trade and TV and film development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Children's bookshop Moon Lane is partnering with LinMind Cultural Development to open a franchise in Nanjing, China, next month. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 03:27:15 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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The Sheikh Zayed Book Award announces six new translations from Arabic and offers translation grants for all its shortlisted titles. The post Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-17 17:14:34 UTC ]
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Prince Edward Island has decided that restaurants will be shut to indoor dining, organized sports will be suspended and libraries and gyms will close for at least the next two weeks in an attempt to slow the spread of the coronavirus. Continue reading at CBC
[ CBC | 2020-12-06 22:51:28 UTC ]
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A new FT report suggests that BC Partners may leverage Springer Nature's value, as the publisher rolls out new routes to gold open access. The post Springer Nature Widens Gold Open Access Options, January 1 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-04 21:26:05 UTC ]
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David Headley, co-founder and m.d. of London's Goldsboro Books, has revealed plans to open a shop in Brighton. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:17:35 UTC ]
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Nigel Jones, formerly of Ottakar's and the Totnes Bookshop, and his wife Claire Jones, a former W H Smith children's buyer, are to open their own independent bookshop in Totnes, two weeks before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 12:29:44 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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Demand an explanation for why Chicago Public Libraries are open to in-person services while COVID positivity rates soar above 15%. Continue reading at Book Riot
[ Book Riot | 2020-11-27 15:17:51 UTC ]
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