Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Taiwan's international airport has opened what it calls the world's first in-transit e-library, offering 400 ebook titles to ease waiting-hall boredom while... Continue reading at PC World
[ PC World | 2011-03-11 00:00:00 UTC ]
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Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Luxury magazine publisher Condé Nast is launching a London newsagent, which will sell more than 110 of its magazines from around the world. Continue reading at Media Week
[ Media Week | 2011-02-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:39 Canadian ebook retailer Kobo has said that it would be keen to partner a UK retailer in an effort to establish a presence in the market. Michael Tamblyn, vice-president of content, sales and merchandising at Kobo... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Written By: Katie Allen Registration is now open for the first Tools of Change Bologna, which is to be held on 27th March. The conference, which focuses on digital development, will take place a day before the Bologna Childrens Book Fair opens. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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On February 15, Open Road Integrated Media will publish the first childrens titles in its author branded program: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
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