Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:35:09 UTC ]
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Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek
[ AdWeek | 2020-07-15 20:58:21 UTC ]
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The 27th edition of Beijing's trade show is moving to a digital format that organizers say will stay up and running until next year's fair. The post Beijing International Book Fair Moves Online: ‘Smart BIBF’ Opens August 26 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-14 17:14:55 UTC ]
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The American Booksellers Association is asking its membership to vote to add two additional members to the organization's board, bringing to the total to 13, and approve new bylaws that would ensure four board members would be BIPOC booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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A new report from the National Association of College Stores found a small decline in student total spending on required course materials in the 2019-2020 academic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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Being a book publisher comes with a set of tough moral responsibilities. You provide livelihoods for authors and booksellers, your hiring decisions can greatly influence how UK culture is shaped, and you’re also a company with a duty of care towards your staff. Sometimes these duties come into... Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 03:23:48 UTC ]
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The father-son relationship is more complex than ever. And talking about the difficult stuff needs to start sooner. Continue reading at The Washington Post
[ The Washington Post | 2020-06-18 12:00:00 UTC ]
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Today’s deal between the University of California and publisher Springer Nature is a big milestone on the path to dismantling paywalls around academic journals. Continue reading at Wired
[ Wired | 2020-06-16 15:00:00 UTC ]
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The University of California announced a groundbreaking open access publishing agreement with leading academic publisher Springer Nature, the largest open access agreement in North America to date, and the first for Springer Nature in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
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The protest movement sweeping the world since the killing of George Floyd in Minneapolis has forced an international soul searching to understand the pervasive racial inequalities that haunt most sectors of our society. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 17:05:27 UTC ]
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Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post
[ The Washington Post | 2020-06-15 08:18:15 UTC ]
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The ABA's Virtual Town Hall held Thursday addressed a wide range of topics, from the shift to online bookselling to racism to marketing activities, all with one thing in mind: the need to keep bookstores in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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Opening today for submissions in its 2021 cycle, the Aspen Words Literary Prize is focused on fiction that illustrates 'the transformative power of literature on thought and culture.' The post Aspen Words Literary Prize Opens 2021 Submissions Seeking ‘Transformative Fiction’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-10 17:05:39 UTC ]
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I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 12:34:21 UTC ]
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Hachette Children’s Group will host two virtual open days to discover picture book writers and illustrators from the North of England and Scotland. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 07:22:21 UTC ]
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