Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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A new branch of Waterstones near Victoria station in London opened its doors yesterday. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 20:16:44 UTC ]
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Voting has opened for the 2019 Costa Short Story Award, with the public invited to pick their favourite from three stories written by mystery authors. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 17:05:07 UTC ]
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Leading UK arts funder Jerwood Arts will open the Weston Jerwood Creative Bursaries from 2020 to 2022 to literature organisations for the first time. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 00:51:46 UTC ]
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As part of the Sharjah Market Focus at The London Book Fair in March 2020, the British Council have partnered with New Writing North, Kalimat Group and Sharjah World Book Capital to offer an Arabic-English/English-Arabic Translation Workshop in February 2020.This is an opportunity for up to six... Continue reading at British Council global
[ British Council global | 2019-12-02 14:33:00 UTC ]
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So-called "transformative" deals, also known as "read and publish" deals, are seen by many as an effective way to achieve a widespread transition to Open Access, a report for the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 02:00:43 UTC ]
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Shappi Khorsandi, Bryony Gordon and Jenny Eclair have agreed to write books for the Hachette Children's Group's feminist YA collection, Bellatrix. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 08:02:11 UTC ]
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David Higham Associates has announced the 10 authors who will attend its open day for writers from under-represented backgrounds in January. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 17:10:16 UTC ]
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The Templar Illustration and Design Award is expanding in 2020 to include categories for children’s non-fiction illustration and children’s fiction cover design for the first time, alongside its picture book illustration category. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:18:01 UTC ]
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A new bookshop has been opened in Farnham, Surrey, as a “gift” to say thank you to the town. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 14:46:01 UTC ]
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The new Elena Ferrante is just one of the exciting novels in translation coming next year. Lara Feigel talks to the UK editors who are rediscovering classics and finding new audiencesThere are voices that speak to us across oceans and centuries with more intimacy than the people who surround us... Continue reading at The Guardian
[ The Guardian | 2019-11-23 08:00:49 UTC ]
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Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 08:24:55 UTC ]
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Elton John was greeted by a standing ovation last night as the legendary singer took to the stage to discuss his life in the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 16:03:01 UTC ]
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After preaching against household clutter, the best-selling author is launching a store selling homeware. Continue reading at BBC World
[ BBC World | 2019-11-18 16:49:24 UTC ]
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Penguin Random House UK is recruiting for eight dedicated audio roles for the three studios which will be open in Embassy Gardens. Continue reading at The Bookseller
[ The Bookseller | 2019-11-17 18:51:12 UTC ]
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The British Book Award for Export is open for entries as it returns for a second year, recognising publishers that excel in export sales. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 02:02:29 UTC ]
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The IPA's Prix Voltaire awards valor amid challenges to the freedom to publish. Its 2020 winner will be named at the IPA congress in Norway. The post International Publishers Association Opens 2020 Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-13 12:55:21 UTC ]
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Hachette UK will open a new office in Manchester early next year, with Hachette Children’s Group leading the way. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 20:15:39 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation
[ The Conversation | 2019-11-11 01:43:51 UTC ]
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He may have created the biggest hit on Broadway, but the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business. Along with being the creator of a little show called Hamilton, Lin-Manuel Miranda is also known for his enthusiastic social media... Continue reading at Fast Company
[ Fast Company | 2019-11-08 17:15:09 UTC ]
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