Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with:
#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
Literary Agent Jesseca Salky opens her own literary management company in New York, and Toronto's Wattpad announces a deal with Wise in Rio. The post Industry Notes: Jesseca Salky Opens New Agency; Wattpad Partners in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-26 06:37:07 UTC ]
More news stories like this | News stories tagged with:
#latin america
#literary agent
Independent bookseller Topping & Co will open a new bookshop in central Edinburgh this weekend. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 21:51:55 UTC ]
More news stories like this | News stories tagged with:
#bookshop
#independent bookseller
Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#youtube stars
#digital publisher
Warner Bros. Entertainment has leased a large Flatiron District retail space at 935 Broadway for a Harry Potter-themed exhibit that will allow fans to experience the enchanted world of the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-23 17:24:39 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#harry potter
Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
More news stories like this | News stories tagged with:
#post women
#find women
#publishing industry
#updated regularly
#literary agents
American academic Sharon Fulton will launch Clean Prose, "London’s first co-working space designed specifically for writers", next month. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 18:04:26 UTC ]
More news stories like this | News stories tagged with:
#co-working space
Indie publisher Vertebrate has picked up its first swimming guide, covering the Lake District, from wild swimming guru Suzanna Cruikshank. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 09:25:49 UTC ]
More news stories like this | News stories tagged with:
#lake district
#indie publisher
Literary agents are gatekeepers of the publishing industry. Find historical fiction literary agents open to submissions in this post. List will be updated regularly. The post Historical Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-11 12:59:53 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#updated regularly
#historical fiction
#literary agents
Travel book specialists Stanfords has opened a specialist food bookshop in a joint venture with street food pioneers KERB "to showcase London’s food and cultural history through literature". Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 04:36:19 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#cultural history
#travel book
#bookshop
Publishers Weekly’s immersive online event and workshop series has announced its keynote speaker: David Moberg, group publisher at HarperCollins Christian Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#keynote speaker
#david moberg
#group publisher
#harpercollins
Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
More news stories like this | News stories tagged with:
#hearst autos
#perfect moment
#hearst
Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open road
Profile Books has reported a “solid” financial year 2018 to 2019 with turnover at £11.4m, a 4% dip on the previous year, while operating profit was “steady” at £983,375. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 21:34:54 UTC ]
More news stories like this | News stories tagged with:
#profile books
#4% dip
#operating profit
German publisher Voland & Quist a new English-language imprint for the UK and Ireland, called V&Q Books 'to help bridge the gap between Europe and the UK.' The post Germany’s Voland & Quist Opens English Translation Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-06 05:18:32 UTC ]
More news stories like this | News stories tagged with:
#post germany
#german publisher
Some softness in adult nonfiction was enough to drive down sales of print units 0.8% for the week ended Aug. 31, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult nonfiction
An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-09-05 10:30:57 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#bookstore
The Toronto International Film Festival opens this year with Once Were Brothers, a documentary based on Robbie Robertson's memoir directed by a 26-year-old Canadian filmmaker. The doc's opening spot signifies the rising caché of music... Continue reading at CBC
[ CBC | 2019-09-05 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#golden age
#documentary based
#memoir
Literary agents are gatekeepers of the publishing industry. Find food and cookbook literary agents open to submissions in this post. List will be updated regularly. The post Food and Cookbook Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-31 13:00:08 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#updated regularly
#literary agents
#cookbook
Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
More news stories like this | News stories tagged with:
#love reading
#making reading
#children's book
Literary agents are gatekeepers of the publishing industry. Find memoir and narrative nonfiction literary agents open to submissions in this post. List will be updated regularly. The post Memoir and Narrative Nonfiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-29 13:00:38 UTC ]
More news stories like this | News stories tagged with:
#find memoir
#publishing industry
#updated regularly
#memoir
#literary agents