Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Again this year, early arrivals for the Frankfurt Book Fair Buchmesse can take part in the Sunday afternoon Kickoff Run along the River Main. The post Frankfurter Buchmesse Kickoff Run 2019 Is Open for Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-28 05:30:15 UTC ]
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Christian Product Expo, presented by the Munce Marketing Group and the Christian Retailer Association (CRA), brought nearly 800 bookstore owners and publishing representatives together in Murfreesboro, Tenn., from Aug. 25-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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A new independent bookshop will open its doors to customers in Bourne, Lincolnshire this weekend. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 01:26:30 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find thriller literary agents open to submissions in this post. List will be updated regularly. The post Thriller Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-27 17:00:29 UTC ]
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Amazon, apparently intent on fostering the illest of will among book lovers, is opening a store directly across the street from Nashville’s Parnassus Books, an independent bookstore founded by Ann Patchett and Karen Hayes in 2011. (Full disclosure: I visited the store for the first time this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-26 16:58:35 UTC ]
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Springer Nature and Projekt DEAL, which represents nearly 700 academic institutions in Germany, have reached an understanding on the world's largest transformative Open Access agreement. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 20:18:15 UTC ]
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Children’s indie Nosy Crow has made huge strides in export markets since its launch. Its senior rights manager, Michela Pea, explains the importance of BIBF. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 09:54:18 UTC ]
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Turnover for travel publisher Lonely Planet fell by 5% in 2018, while profit before tax increased by 111% on the previous year in a "solid" performance for the company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 15:47:40 UTC ]
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Waterstones will open the doors of the new Brent Cross branch this weekend, with a day of celebrations. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 11:03:10 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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Here are science fiction book publishers open to submissions from previous Market Spotlights on the Publishing Insights blog. This list will be updated regularly. The post Science Fiction Book Publishers Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-09 14:50:53 UTC ]
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A vastly expanded, “lighter, brighter” Hatchards branch opened its doors at King’s Cross St Pancras Station yesterday. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 11:34:01 UTC ]
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From time travel to galaxy-spanning journeys to scientific experiments gone interesting, there are so many fun science fiction books for ... Continue reading at Book Riot
[ Book Riot | 2019-08-09 10:35:25 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find mystery literary agents open to submissions in this post. List will be updated regularly. The post Mystery Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-07 14:00:20 UTC ]
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Hatchards’ new bookshop at London’s St Pancras Station will be officially opened tomorrow by children's author and illustrator Benji Davies. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 09:17:40 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find romance literary agents open to submissions in this post. List will be updated regularly. The post Romance Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-05 14:46:05 UTC ]
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W H Smith has opened a flagship branch of The Bookshop, the largest yet of its 12 standalone stores, at Gatwick Airport’s North Terminal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 09:37:10 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find nonfiction literary agents open to submissions in this post. List will be updated regularly. The post Nonfiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-02 14:00:02 UTC ]
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Two hundred years ago, Herman Melville was born and the course of American literary history changed forever. In celebration of the author’s bicentennial, Chronicle Books published Moby-Dick: A Pop-Up Book from the Novel by Herman Melville, which shows ten key moments from the story in... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-01 08:48:17 UTC ]
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Waterstones will open two new branches at London's Brent Cross and Glasgow's Silverburn shopping centres later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 22:19:33 UTC ]
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