When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and...
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[ Source: AdWeek | 2020-06-12 18:35:15 UTC ]
WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but...
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[ Source: Advertising Age | 2019-08-09 19:31:00 UTC ]
Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory...
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[ Source: Advertising Age | 2019-04-27 00:00:00 UTC ]
European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue.
The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday.
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[ Source: Digiday | 2018-06-21 00:00:00 UTC ]
brightcove.createExperiences();
CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients.
When asked if deals actually...
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[ Source: AdWeek | 2016-06-21 00:00:00 UTC ]