Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Edinburgh's latest indie The Portobello Bookshop has opened its doors to the public, with customers queuing to get in on its first day of trading. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 21:32:06 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find Christian literary agents open to submissions in this post. List will be updated regularly. The post Christian Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-29 16:00:04 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find literary fiction literary agents open to submissions in this post. List will be updated regularly. The post Literary Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-26 11:00:18 UTC ]
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Revenue at Hachette Book Group fell 1.5% in the first half of 2019 compared to a year ago, but profits were up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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In a memo to authors and agents, Macmillan CEO John Sargent asserted that 45% of Macmillan’s U.S. “e-book reads” were now 'being borrowed for free' from libraries," and said the publisher's new terms are "designed to protect the value of your books during their first format publication." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find fantasy literary agents open to submissions in this post. List will be updated regularly. The post Fantasy Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-24 11:00:08 UTC ]
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Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 11:05:44 UTC ]
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Seeing its audiobook unit sales double year-over-year, Russia's digital retailer now has a new presence in the Polish market. The post Russian Ebook and Audiobook Player LitRes Opens Sales in Poland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-23 05:30:01 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find science fiction literary agents open to submissions in this post. List will be updated regularly. The post Science Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-22 11:00:17 UTC ]
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David Higham Associates has announced it will host its third open day for under-represented writers in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 10:29:08 UTC ]
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Indie press Open Pen and Newham Bookshop are joining forces to host a fundraiser for the homeless in East London. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 07:47:05 UTC ]
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Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-19 19:26:04 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find picture book literary agents open to submissions in this post. List will be updated regularly. The post Picture Book Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-19 15:00:04 UTC ]
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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Print sales in America have reportedly dropped by 1.9% in the first half of 2019, with children's non-fiction the only major category to show uplift. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 15:07:25 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find middle grade literary agents open to submissions in this post. List will be updated regularly. The post Middle Grade Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-17 15:00:06 UTC ]
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A new state-of-the-art library has opened in the centre of Barnsley as the “cornerstone” of a £180m regeneration project. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 11:03:48 UTC ]
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Bookstore sales fell 0.6% in May compared to May 2018, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-16 04:00:00 UTC ]
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