Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Ruth Reichl’s latest memoir, “Save Me the Plums,” covers her years as editor in chief of Gourmet from 1999 until the magazine folded a decade later. It’s a chronicle of Reichl’s conflicted feelings about success: her ambition to remake a legendary food magazine that had become out of touch, and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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Scottish indie Little Door has launched a crowd-funding campaign to raise £3,500 to publish author/ illustrator Will Hughes’ début What Not to Give an Ogre for His Birthday. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Translation rights have gone on offer for the first time Monday (April 1) at Bologna Children's Book Fair for actress Lupita Nyong'o's picture book, Sulwe. The post At Bologna: Rights Sales Open on Oscar Winner Lupita Nyong’o’s ‘Sulwe’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-02 00:00:00 UTC ]
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As the 2019 Bologna Children's Book Fair opens, we bring you a selection of rights deals to children's and YA titles from Slovenia, Finland, Germany, and the USA. The post As Bologna Children’s Book Fair Opens: Rights Roundup of Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-31 00:00:00 UTC ]
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Schoolteacher and writer Jeffrey Boakye’s second book is a charismatic and entertaining attempt "to explore the central nervous system of racial semiotics". Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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To democratise scholarly publishing, individual academics need to take actionAcademic and scientific research needs to be accessible to all. The world’s most pressing problems like clean water or food security deserve to have as many people as possible solving their complexities. Yet our current... Continue reading at The Guardian
[ The Guardian | 2019-03-28 00:00:00 UTC ]
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Cambridge University Press, the 485-year-old academic publishing house, is expanding its presence in the North American trade book marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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With the London Book Fair's trade-show carpet still warm from the busy week's footfall, Livre Paris 2019 has opened today, and L’Europe est à l’Honneur—Europe herself is the guest of honor. The post Après London Book Fair: Livre Paris Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-15 00:00:00 UTC ]
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With many arguments around Open Access in academia framed in an adversarial manner, Stephen Lotinga gives a voice to the benefits it can bring. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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In a year in which it replaced both its chairman and CEO and sold or closed a number of divisions, the Quarto Group reported that revenue in 2018 fell 2% from 2017. The company’s bottomline improved as adjusted profit rose to $10.3 million from $7.2 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Plan S and expanding the discussion around open access publishing are on the agenda at an invitational workshop led by Copyright Clearance Center and Outsell. The post During London Book Fair: Copyright Clearance Center on ‘Open Scholarly Communications’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-07 00:00:00 UTC ]
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Open to companies that haven't exhibited at Frankfurter Buchmesse, the Wildcard competition offers a free stand to a German and an international startup. The post Frankfurter Buchmesse Opens Its Fifth Wildcard Stand Competition to 2019 Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-07 00:00:00 UTC ]
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W H Smith has marked its entry into the Dutch market with its first store opening at Amsterdam Airport Schiphol as the retailer expands its presence in Spain with two new shops. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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The chief of the UK's 90-year-0ld Faber & Faber will tell the Quantum audience at the London Book Fair that however troubling Brexit's confusions may be, publishing holds the world's 'editorial centrality' in its hands: and that means it has a job to do. The post Faber’s Stephen Page Opens... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-01 00:00:00 UTC ]
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“Dreyer’s English”, a bestselling book, is rare in being authoritative but not arrogant Continue reading at The Economist
[ The Economist | 2019-02-28 15:42:15 UTC ]
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The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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Penguin Classics will launch its first ever pop-up bookshop next month with a series of events and workshops planned. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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#penguin classics
US-based Ingram Content Group will open a new distribution centre in Milton Keynes later this year under plans to move distribution operations from Plymouth. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Ingram Content Group will open a new 96,000-sq.-ft. distribution facility in Milton Keynes, U.K., later this year that will bring most of its operations under one roof. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
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Westchester hoped the third time would be the charm Saturday night in the City Section Open Division boys’ basketball final at L.A. Southwest College. Instead, Los Angeles Fairfax’s athleticism and depth again proved to be too much as it grinded its way to a 60-53 victory in a highly anticipated... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-24 00:00:00 UTC ]
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