Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Open to companies that haven't exhibited at Frankfurter Buchmesse, the Wildcard competition offers a free stand to a German and an international startup. The post Frankfurter Buchmesse Opens Its Fifth Wildcard Stand Competition to 2019 Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-07 00:00:00 UTC ]
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W H Smith has marked its entry into the Dutch market with its first store opening at Amsterdam Airport Schiphol as the retailer expands its presence in Spain with two new shops. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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The chief of the UK's 90-year-0ld Faber & Faber will tell the Quantum audience at the London Book Fair that however troubling Brexit's confusions may be, publishing holds the world's 'editorial centrality' in its hands: and that means it has a job to do. The post Faber’s Stephen Page Opens... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-01 00:00:00 UTC ]
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“Dreyer’s English”, a bestselling book, is rare in being authoritative but not arrogant Continue reading at The Economist
[ The Economist | 2019-02-28 15:42:15 UTC ]
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Penguin Classics will launch its first ever pop-up bookshop next month with a series of events and workshops planned. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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US-based Ingram Content Group will open a new distribution centre in Milton Keynes later this year under plans to move distribution operations from Plymouth. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Ingram Content Group will open a new 96,000-sq.-ft. distribution facility in Milton Keynes, U.K., later this year that will bring most of its operations under one roof. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
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Westchester hoped the third time would be the charm Saturday night in the City Section Open Division boys’ basketball final at L.A. Southwest College. Instead, Los Angeles Fairfax’s athleticism and depth again proved to be too much as it grinded its way to a 60-53 victory in a highly anticipated... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-24 00:00:00 UTC ]
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With support from the Andrew Mellon Foundation, the National Book Foundation's 'NBF Presents' expands its events and widens its outreach. The post National Book Foundation’s Spring ‘NBF Presents’ Season: Expanded Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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Blackwell’s will open a new bookshop in Manchester tomorrow, with c.e.o. David Prescott saying the store “feels like nothing we’ve done before”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
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Feb. 22 The Changeover A New Zealand teen does battle with a dark supernatural force threatening her family. With Erana James, Timothy Spall, Melanie Lynskey, Lucy Lawless. Written by Stuart McKenzie; based on a novel by Margaret Mahy. Directed by McKenzie, Miranda Harcourt. (1:35) NR. 1st... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-17 00:00:00 UTC ]
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Get ready for Round 3 in the annual Fairfax-Westchester basketball rivalry, except the next game is for more than just bragging rights. It will be for the City Section Open Division championship next Saturday at L.A. Southwest College. Top-seeded Fairfax (26-1), the best team during the regular... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-17 00:00:00 UTC ]
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More than 750 people have signed a Society of Authors (SoA) letter demanding the Internet Archive stops its Open Library project lending scanned books online in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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The 'German Stories' theme goes live at at Germany's Guest of Honor program during the 2019 Taipei International Book Exhibition. The post Germany’s Guest of Honor Program Opens in Taipei: ‘German Stories,’ Warm Relations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-13 00:00:00 UTC ]
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Through a series of vignettes, prolific author and philosopher of religion Nicholas Wolterstorff highlights the communities, philosophies, and faith that shaped his life and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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Many startups launched during the beginning of publishing’s digital transformation pivoted to find a way to actually earn a profit. That's exactly what Open Road Integrated Media is up to by devoting more resources to promoting ebook editions of backlist titles from other publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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The postseason has arrived in high school basketball, and it’s time for the best teams in Southern California to go head to head in the Open Division playoffs. In the City Section, No. 1-seeded Fairfax and No. 2-seeded Westchester will be heavily favored in their openers on Friday against Harbor... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-08 00:00:00 UTC ]
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Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
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The Center for Fiction is holding a grand opening in downtown Brooklyn on February 19 in a new $6 million building that features a reading room, a 160-seat auditorium, and a bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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